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Boardworks Gear Lab inc.
Edmonton, Alberta, Canada
AL
Director of Development
2
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Design & creative Graphic design Branding & style guides Advertising Product or service launch
Project scope
What is the main goal for this project?

We brought a new product to market in 2023. It is a ski bag that was specifically designed to be used with a vehicles roof rack. What makes this product unique is: it is a semi tailored ski cover that does not flap in the wind while in use on a vehicles ski rack thereby protecting the ski and bindings from road salt and debris normally associated with transporting skis on a roof rack.


Our problem is that our current packaging design does not inform people of what it does, or what the benefits are at first glance.

What tasks will learners need to complete to achieve the project goal?

Design a new product label for the Ski Sock. Label to be 8.5" x 5.5" similar to that shown in the attached images.

How will you support learners in completing the project?

The designing of a new product packaging will be the first step. Once completed we will turn to marketing this product so it may require revision. I will be available to answer any queries and will provide any materials we currently have including samples (shipped at our expense).

What skills or technologies will help learners to complete the project?

It would definitely be an asset if the designer was a skier.

About the company

We Design and Manufacture Ski and Snowboard Tuning Equipment and Accessories