Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create and execute a digital marketing campaign for the next phase of Andreaus Consulting, focusing on LinkedIn and Facebook. This will involve several different steps for the team, including:
- Conducting market research to understand the target audience on LinkedIn and Facebook.
- Developing a content strategy for both platforms to engage the target audience.
- Creating and scheduling posts, ads, and other content for the campaign.
- Monitoring and analyzing the performance of the campaign to make data-driven optimizations.
- Collaborating with CLO to align the campaign with the company's overall marketing strategy.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, the team should complete the following tasks:
- Market research report on the target audience on LinkedIn and Facebook.
- Content strategy document for the digital marketing campaign.
- Scheduled posts, ads, and other content for the campaign.
- Performance analysis report with data-driven optimizations for the campaign.
- Collaboration plan with the Andreaus Consulting for the campaign.
Final deliverables:
- Detailed digital marketing campaign report including all research, strategies, content, and performance analysis.
- Presentation explaining the campaign and its outcomes to the Andreaus Consulting.
- What is the main goal for this project?
-
The main goal for the project is to create and execute a digital marketing campaign for the next phase of Andreaus Consulting, focusing on LinkedIn and Facebook. This will involve several different steps for the team, including:
- Conducting market research to understand the target audience on LinkedIn and Facebook.
- Developing a content strategy for both platforms to engage the target audience.
- Creating and scheduling posts, ads, and other content for the campaign.
- Monitoring and analyzing the performance of the campaign to make data-driven optimizations.
- Collaborating with CLO to align the campaign with the company's overall marketing strategy.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, the team should complete the following tasks:
- Market research report on the target audience on LinkedIn and Facebook.
- Content strategy document for the digital marketing campaign.
- Scheduled posts, ads, and other content for the campaign.
- Performance analysis report with data-driven optimizations for the campaign.
- Collaboration plan with the Andreaus Consulting for the campaign.
Final deliverables:
- Detailed digital marketing campaign report including all research, strategies, content, and performance analysis.
- Presentation explaining the campaign and its outcomes to the Andreaus Consulting.
- How will you support learners in completing the project?
-
- One on one mentoring and coaching.
- Weekly feedback sessions, using structured start, stop, and continue and STARS methodology.
- Access to software,
Supported causes
About the company
- https://www.andreausconsulting.com
- 0 - 1 employees
- Construction, engineering & trades, Education, Insurance, It & computing, Non-profit, philanthropic & civil society
We develop and deliver skills development training programs with a focus on Black and Indigenous people.