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Robins and Coleman
Toronto, Ontario, Canada
EF
Edward Figura He / Him
Co-founder & Director
2
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Communications Advertising Digital marketing Lead generation Marketing strategy
Skills
customer engagement marketing marketing strategies advertisement
Project scope
What is the main goal for this project?

The main goal for the project is to evaluate the current marketing strategies of Robins and Coleman, provide feedback, create new social media posts and ads, find new potential leads, and create marketing emails to enhance the company's online presence and customer engagement.

What tasks will learners need to complete to achieve the project goal?


- Evaluate the current marketing strategies and provide detailed feedback on strengths and areas for improvement.


- Create new engaging and creative social media posts and ads to attract and retain customers.


- Identify and reach out to potential leads through social media and other online platforms.


- Develop effective marketing emails to engage existing and potential customers.

How will you support learners in completing the project?

Learners will have the chance to understand the innerworkings of a small e-commerce business which handles every step from product conceptualization, to mass production, to end user delivery.

Learners will discover:

  • The challenges and benefits of selling on Amazon, Shopify, Etsy
  • How to use data analytics to create new marketing material
  • How to write effective marketing copy for niche, technical products
  • And more!
About the company

We are an e-commerce company selling products designed for cyber-hygiene and safe cryptocurrency storage.

Founded by two friends in Toronto, we are a young, dynamic team, excited to bring in motivated students who can provide a fresh perspective on current and future products, marketing, lead generation, and more.