Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to develop an online marketing strategy for Purcell's smart inhaler and AI-SaMD that is still in development, with the aim of informing people of the work being done, attracting customers to sign up to a waiting list, and gaining exposure on social platforms. The project will involve creating marketing identities for patients, clinicians, and investors.
This will involve several different steps for the learners, including:
- Researching the target audience for each marketing identity (patients, clinicians, investors).
- Developing content and messaging tailored to each marketing identity.
- Creating a social media marketing plan to gain exposure on various platforms.
- Designing and implementing a sign-up process for customers to join the waiting list.
- Analyzing and tracking the effectiveness of the online marketing strategy.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- Research report on the target audience for patients, clinicians, and investors.
- Developed content and messaging tailored to each marketing identity.
- Social media marketing plan with scheduled posts and engagement strategies.
- Implemented sign-up process for customers to join the waiting list.
- Analysis report on the effectiveness of the online marketing strategy, including metrics and insights.
Final deliverables:
- Comprehensive online marketing strategy for Purcell's smart inhaler and AI-SaMD.
- Detailed reports on target audience research, content development, social media plan, sign-up process, and strategy analysis.
- What is the main goal for this project?
-
The main goal for the project is to develop an online marketing strategy for Purcell's smart inhaler and AI-SaMD that is still in development, with the aim of informing people of the work being done, attracting customers to sign up to a waiting list, and gaining exposure on social platforms. The project will involve creating marketing identities for patients, clinicians, and investors.
This will involve several different steps for the learners, including:
- Researching the target audience for each marketing identity (patients, clinicians, investors).
- Developing content and messaging tailored to each marketing identity.
- Creating a social media marketing plan to gain exposure on various platforms.
- Designing and implementing a sign-up process for customers to join the waiting list.
- Analyzing and tracking the effectiveness of the online marketing strategy.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- Research report on the target audience for patients, clinicians, and investors.
- Developed content and messaging tailored to each marketing identity.
- Social media marketing plan with scheduled posts and engagement strategies.
- Implemented sign-up process for customers to join the waiting list.
- Analysis report on the effectiveness of the online marketing strategy, including metrics and insights.
Final deliverables:
- Comprehensive online marketing strategy for Purcell's smart inhaler and AI-SaMD.
- Detailed reports on target audience research, content development, social media plan, sign-up process, and strategy analysis.
- How will you support learners in completing the project?
-
Our team and advisors are highly skilled professionals, and leaders in their fields - we can offer support to the learners in the form of staff time and mentorship
Supported causes
About the company
- https://Purcell.ai
- 11 - 50 employees
- Hospital, health, wellness & medical
Medical device company working on smart respiratory products and Software-as-a-medical device (SaMD).