Futures and Fringes seeks to enhance the visibility and user engagement of its video-based learning platform tailored for the entertainment industry. The platform offers diverse educational content, aiming to attract learners, educators, and professionals. The project involves designing a digital marketing campaign to increase brand awareness, generate leads, and boost subscriptions. By leveraging targeted strategies, the campaign will focus on promoting the platform's unique offerings and fostering a loyal user base. The project will also involve analyzing user testimonials and influencer partnerships to enhance social proof and credibility. Continuous monitoring and optimization of the campaign will be essential to ensure maximum return on investment.

The project deliverables include a comprehensive digital marketing plan outlining strategies for increasing brand visibility and user engagement. Additionally, the team will create a promotional web platform, test content and lead-generation tactics. A report analyzing campaign performance and recommendations for optimization will also be provided. The deliverables will ensure a structured approach to achieving the project's objectives.