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Sushi and Doodle Co.
Ajax, Ontario, Canada
Jessica Fung
Jessica Fung She / Her
Copywriter
Preferred learners
  • Canada
  • Academic experience
Categories
Writing Creative writing Media
Skills
target market website management blog posts marketing keyword research search engine optimization wordpress research
Project scope
What is the main goal for this project?

At Sushi and Doodle Co., we want to utilize our company blog to strengthen our marketing efforts.

We want to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, products and services.
  • Recommending topics for our blog posts.
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.
  • Learn SEO research and optimizations.
  • Working on WordPress websites

Bonus steps in the process would also include:

  • Recommending ways to market our blog.
  • Recommending blog topics.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services
  • Recommendation of blog post topics
  • Drafts for relevant blog posts
  • Revisions of blog posts
  • Writing up to 4 blog posts per week
  • SEO and Keyword research - ongoing
  • WordPress website management and support

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • Blog posts.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our goals, target market, products and services
  • Input on choices, problems or anything else the students might encounter.
About the company
  • https://sushidoodle.com/
  • 0 - 1 employees
  • Media & production, Non-profit, philanthropic & civil society, Public relations & communications, Publishing & printing, Trade & international business

A copywriting agency based in the Durham Region. We work with service-based companies to help them tell their stories and discover the languages of their audiences through creative and strategic writing. We want our clients to feel the power of well-written copy and get paid for it!