Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive social media campaign strategy for Silverback Group LLC, a real estate brokerage in Walled Lake, Michigan. The strategy should aim to increase brand awareness, engage with potential clients, and showcase the wide range of services offered to residential and commercial clients. This will involve several different steps for the learners, including:
- Conducting a thorough analysis of the real estate market in Southeast Michigan.
- Identifying the target audience for the social media campaign.
- Developing a content calendar with engaging and informative posts for various social media platforms.
- Creating a plan for paid advertising to reach a wider audience.
- Implementing strategies for community engagement and client interaction.
- Establishing key performance indicators (KPIs) to measure the success of the social media campaign.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A comprehensive analysis of the real estate market in Southeast Michigan.
- A detailed target audience profile for the social media campaign.
- A content calendar with planned posts for at least 3 months.
- A proposed plan for paid advertising on social media platforms.
- Strategies for community engagement and client interaction.
- Defined KPIs to measure the success of the social media campaign.
Final deliverables should include:
- A written report outlining the social media campaign strategy.
- A presentation explaining the strategy and its expected impact.
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive social media campaign strategy for Silverback Group LLC, a real estate brokerage in Walled Lake, Michigan. The strategy should aim to increase brand awareness, engage with potential clients, and showcase the wide range of services offered to residential and commercial clients. This will involve several different steps for the learners, including:
- Conducting a thorough analysis of the real estate market in Southeast Michigan.
- Identifying the target audience for the social media campaign.
- Developing a content calendar with engaging and informative posts for various social media platforms.
- Creating a plan for paid advertising to reach a wider audience.
- Implementing strategies for community engagement and client interaction.
- Establishing key performance indicators (KPIs) to measure the success of the social media campaign.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A comprehensive analysis of the real estate market in Southeast Michigan.
- A detailed target audience profile for the social media campaign.
- A content calendar with planned posts for at least 3 months.
- A proposed plan for paid advertising on social media platforms.
- Strategies for community engagement and client interaction.
- Defined KPIs to measure the success of the social media campaign.
Final deliverables should include:
- A written report outlining the social media campaign strategy.
- A presentation explaining the strategy and its expected impact.
- How will you support learners in completing the project?
-
Silverback Group has an in-house marketing manager with 20+ years experience in marketing and real estate. The manager will be available to offer guidance, answer questions, and provide support on a continuing basis.
- What skills or technologies will help learners to complete the project?
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In order to successfully complete this project, learners should have or be willing to acquire the following skills:
- Market analysis and research.
- Social media marketing and content creation.
- Data analysis and interpretation.
- Communication and presentation skills.
- Understanding of real estate industry trends and client behavior.
Nice to haves for learners include:
- Experience with social media advertising platforms.
- Knowledge of real estate marketing strategies.
About the company
- https://silverbackgrp.com
- 0 - 1 employees
- Entertainment, Media & production
Van Camp Studios is an independent film studio in Walled Lake, Michigan.