Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our Library hosts thousands of patrons every year, online, in-person, at our programs and events and using our resources. We make a concerted effort of media and messaging to reach our patron base, but stand to revamp our marketing strategy in the midst of an institutional communications overhaul planned for next year.
The Library seeks 1-2 students to help us build a strategic marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Familiarizing themselves with our offerings and priorities, to understand who we are and what our goals are.
- Researching how Salt Spring Islanders perceive our institution and marketing.
- Recommending new channels and methods we should use for promotion.
- Identifying an appropriate budget for advertising.
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with who we are and what we do, our marketing goals and strategies
- Understanding of citizen perceptions of our Library
- Recommendations for new promotion channels and methods
- Identification of an advertising budget
Bonus steps would include:
- Creating content and template documents
- Updating our messaging
Final deliverables should include
- A final report including prioritized recommendations.
- What is the main goal for this project?
-
Our Library hosts thousands of patrons every year, online, in-person, at our programs and events and using our resources. We make a concerted effort of media and messaging to reach our patron base, but stand to revamp our marketing strategy in the midst of an institutional communications overhaul planned for next year.
The Library seeks 1-2 students to help us build a strategic marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Familiarizing themselves with our offerings and priorities, to understand who we are and what our goals are.
- Researching how Salt Spring Islanders perceive our institution and marketing.
- Recommending new channels and methods we should use for promotion.
- Identifying an appropriate budget for advertising.
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with who we are and what we do, our marketing goals and strategies
- Understanding of citizen perceptions of our Library
- Recommendations for new promotion channels and methods
- Identification of an advertising budget
Bonus steps would include:
- Creating content and template documents
- Updating our messaging
Final deliverables should include
- A final report including prioritized recommendations.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current marketing strategies and marketing plan
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Business marketing and brand awareness
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://saltspring.bc.libraries.coop/
- 2 - 10 employees
- Non-profit, philanthropic & civil society
We are a Public Library in the Gulf islands of coastal British Columbia. Our Mission is to build opportunities for everyone to learn, connect and explore.
Our Values
The Library values innovation, equity/diversity/inclusion and social justice, discovery, sustainability, and is community-led.
About SALT SPRING ISLAND PUBLIC LIBRARY
The Library provides a comprehensive collection of information resources in a variety of formats. It is operated by over 100 volunteers and five paid staff, and it provides a community-based and service oriented atmosphere in the heart of Ganges village. The Library partners with Salt Spring Literacy, The Salt Spring Historical Society and Archives, Transitions Salt Spring, the local schools, and many other local organizations. We provide many meaningful programs to our community including access to outstanding programs and a fully-staffed FabLab.