Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are a startup with a health and wellness app coming online in April. . We hope to revamp our social media marketing to attract more customers.
We would like to work with bilingual students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s app , social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
- Starting the actual process.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
- Starting the process
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
- What is the main goal for this project?
-
We are a startup with a health and wellness app coming online in April. . We hope to revamp our social media marketing to attract more customers.
We would like to work with bilingual students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s app , social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
- Starting the actual process.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
- Starting the process
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.eleuhealth.com/
- 11 - 50 employees
- Hospital, health, wellness & medical
Eleu Health Technologies is a Canadian global provider of data-driven
Corporate Wellness Solutions. Founded in 2021 by a team of neuroscientists, doctors, bankers, and tech experts, we empower corporations and their employees to champion their health and wellness every day.
Our mission is to transform corporate wellness. We don't just sell and forget we support and engage; we also empower employees to seize control of their health. Through data-driven insights, we give companies unparalleled visibility into their workforce's well-being. The result? Enhanced engagement, elevated productivity, real time feedback and significant cost savings.
Eleu Health provides an app-based solution fogused on three interrelated functionalities:
1. A data collection, repository, and monitoring tool for Users to own and access their Health & Wellness Vitals.
2. Our proprietary analysis tool, which provides vitals connections and gaps, empowering Users to understand and enhance their wellbeing.
3. Our Corporate Wellness Dashboard, which delivers anonymous employee health & wellness insights, tracks User engagement & ROl, and provides realtime customized guidance