The primary objective of this project is to create Social Media strategy and tactics including specific content marketing to increase conversion for Nature’s Zeal’s products and services.

Nature’s Zeal is a Social Enterprise, Ontario’s premier online hub improving Women’s sleep and wellbeing.  Our practices are based on extensive research, practice and results.  The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical.  

We currently have limited social media presence on Instagram (https://Instagram.com/Natures.Zeal ) and YouTube (https://Youtube.com/@Natures-Zeal ) 

Background:

We have conducted 6 detailed research studies with 31 Health Care Professionals ranging on the topics below.  The intent of the social media strategy would be to use the information provided on the extensive research and the available programs and practices of Nature’s Zeal to put into place a specific and tactical plan that can be deployed to improve conversion rates

• “How can weight management affect women’s sleeping patterns”
• “Circadian Rhythm disruptions in women caused by sleep deprivation; contributions and remedial measures initiated by Natures’ Zeal”
• “Benefits of preventative health initiatives that influence women’s sleeping patterns, in reducing overall expenditures while improving quality of life “
• “How does cooking clay pot and replacing breakfast with a detox drink (coconut water, vegetable juice or winter melon juice) followed by a water rich fruit and bowl of soaked nuts, help in improving Women’s sleep?
• “the effects of flexibility, strength training, toning, and resilience exercises on women's sleep quality.”
• “Empowering Women Through Mindfulness: Benefits and Activities

Sign non-disclosure agreement prior to the start of the project.

Tasks for learners/experts to complete this project include:

1. Decide on the most effective Social Media Platforms (currently we are on Instagram and YouTube)

2. Offer platform-specific recommendations for maximizing engagement and conversion:

Put together a one-pager per platform (include current platforms being used - Instagram and YouTube, and any other recommended ones). This clear one-pager should highlight specific best practices for Natures' Zeal to use for leveraging each platform's features, algorithms, and audience demographics to achieve a higher conversion rate of specific products and services.

3. Develop a detailed Content Strategy Roadmap and Tactics Document:

Collaborate with the Nature's Zeal team to develop a comprehensive content strategy and specific tactics document that a content designer can use to create specific posts and reels based on your content strategy. It should align with Nature’s Zeal's brand identity, messaging, values, and target audience. Identify key themes, content formats, and topics to cover, such as lifestyle changes for a better sleep and better health, mindfulness practices, healthy eating tips, exercise routines, clay pot cooking, and sleep hygiene.

4. Identify campaigns to increase conversion rates for Nature's Zeal's products and services:

Leverage insights from the research studies to develop targeted campaigns and promotions that drive action and encourage conversions. Provide recommendations for optimizing landing pages, Call to Actions (CTAs), and conversion funnels.

5. Develop a measurement and analytics framework to track the effectiveness of the social media strategy and tactics

Define relevant KPIs, such as conversion rates, engagement metrics, and ROI, and establish a system for ongoing performance monitoring and optimization.

6. Create a detailed content calendar outlining the posting schedule for each week

Ensure that the content calendar maintains a consistent posting schedule reflects a diverse range of topics and formats to keep the audience engaged and interested, and increase the conversion.