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Clean Beauty Show
Palo Alto, California, United States
Cassandra McClure
Clean Beauty PR & Marketing, Sales
Preferred learners
  • Anywhere
  • Academic experience
Categories
Social impact Communications Lead generation Public relations Talent recruitment Product or service launch
Skills
content creation self-motivation apache cassandra market research branding social media zoom (video conferencing tool) scripting
Project scope
What is the main goal for this project?

The clean beauty, health and wellness space is growing rapidly, but there’s not a place that women can come together to network at an event that celebrates the women in beauty, lifestyle and business. Our events connect brands and services with our guests: Influencers, Business Owners, Moms, Up and Coming Executives. We celebrate women who aspiring and inspire others on how to do it all.


We are seeking top talent, which we hope to accomplish in part by a compelling recruitment letter that needs pitched to our partners.


Through this project, students will be briefed, have a script to pitch and be invited to live event (a production put on by the Clean Beauty Show)


we have assets that showcases our organization's amazing events in L.A., New York, The Bay Area and this year we are expanding to Palm Springs, Las Vegas and Miami.


if you love beauty, want to work alongside beauty founders, innovators and powerful women in PR, Branding, Events & Media and match our values, we encourage candidates to apply.


Tasks may involve:

  • Brainstorming various ideas for customizing the pitch to each brand in each city
  • Creating a compelling script promoting our company culture & values
  • Booking calls with the founders
  • Meeting with Cassandra McClure to discuss brands needs, emails, proposal, and making any changes necessary to secure deals
  • Attending in person events
  • using social media to promote the event on our channels
  • cold outreach on instagram and other social platforms
  • market research to find brands in alignment with our events
  • researching companies to customize pitches
  • Be available for calls, texts, zoom calls for updates
  • Must be self motivated and pivot well
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities :


  • Keep track of brands in a list (spreadsheet) with details on status on each
  • Met with Cassandra discuss the proposal and made any changes necessary.


Bonus steps would include:

  • assisting at in-person event, creating content for brands / our business on Social media



How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Learn how we’ve built a event company from scratch with no startup cost
  • Work and learn from women who are motivated, successful and living their best life by forging their own path in business
  • Learn about branding, marketing,
  • Gain access to up and coming venues, clean beauty brands
  • learn how to research, warm up leads and pitch brands, gaining massive confidence in the process
  • become skilled at selling (sales)
  • Have a chance to gain equity in the company
  • have a chance to work with the brand on commission if you decide to become a partner
  • Learn how to handle rejection and turn it into opportunity


About the company
  • https://CassandraMcClure.com
  • Cosmetics & beauty, Events services, Hospital, health, wellness & medical, Media & production, Public relations & communications

Cassandra McClure is the founder of the Clean Beauty Show. She’s been a cover model, celebrity makeup artist, inventor, speaker, beauty founder and consultant.
She lives in Palo Alto, CA with her husband, daughter and bulldog.

Since she began making home videos at 3 years old, Cassandra has been obsessed with media and building innovative ideas into businesses saving time, finances and resources. Everything she does is laser focused.

Cassandra has worked behind the scenes for a wide variety of successful brands from fashion and beauty to tech and travel which lands her organic press often.

She is the host of the #1 Clean Beauty Show, invented the Lash Binder method and leads Clean Beauty events as seen in Forbes.

Join her as she merged with MDW, an event company producing stellar events for women in business—specifically clean beauty.