Manage2Retain is seeking to enhance its brand presence and engagement through a comprehensive marketing strategy focused on social media and outreach content. The goal of this project is to develop a cohesive plan that leverages social media platforms to strengthen brand identity and increase audience interaction. Learners will analyze current market trends and competitor strategies to identify opportunities for differentiation. The project will involve creating a detailed social media strategy that outlines platform-specific approaches, content types, and posting schedules. Additionally, learners will develop outreach content aimed at engaging potential clients and partners, ensuring alignment with Manage2Retain's brand values and objectives. The project will provide learners with the opportunity to apply marketing theories and digital communication skills acquired in their coursework.

The deliverables for this project include a comprehensive social media strategy document and a portfolio of outreach content. The strategy document should detail platform-specific tactics, content calendars, and engagement metrics. The outreach content portfolio should include sample posts, blog articles, and email templates (and messaging content that aligns with pain point and creates interest in learning more about solutions and offers compelling Call to Actions) designed to resonate with Manage2Retain's target audience. These deliverables will demonstrate the learners' ability to create actionable marketing plans and engaging content.