The Canadian Cybersecurity Network is launching a new online marketplace dedicated to cybersecurity products and services. The goal of this project is to develop a comprehensive go-to-market strategy that will effectively introduce and position the marketplace in the competitive cybersecurity industry. This project will require a thorough analysis of the current market landscape, identification of target customer segments, and the development of a marketing plan that leverages digital channels to reach potential users. The strategy should also consider potential partnerships and collaborations with key industry players to enhance the marketplace's visibility and credibility. By applying classroom knowledge of marketing principles and strategic planning, learners will gain practical experience in crafting a market entry strategy for a tech-driven platform.

The project deliverables will include a detailed go-to-market strategy document that outlines the key components of the launch plan. This will encompass a market analysis report, a defined target audience profile, and a marketing plan with recommended channels and tactics. Additionally, learners will provide a presentation summarizing their strategy, highlighting the unique value proposition of the cybersecurity marketplace and proposed partnerships. The deliverables should demonstrate a clear understanding of market dynamics and strategic marketing approaches.