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LocalStudent Inc
Toronto, Ontario, Canada
AR
Chief Executive Officer
(38)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative UX design
Skills
target audience interface design user experience (ux) usability testing communication site maps user experience (ux) design ui components user feedback user research
Project scope
What is the main goal for this project?

The main goal of this project is to enhance the user experience and streamline interactions with the company's digital platform. The UX designer aims to test our current interface and craft an intuitive and user-friendly website that resonates with potential customers. Through thoughtful design choices, seamless navigation, and clear communication, the designer's goal is to make the LocalStudent website effortless to navigate and engage with.


This optimized user experience will not only facilitate easier interactions but also establish LocalStudent as an approachable and customer-centric company. Ultimately, the result will be increased sales and a stronger market presence, driven by the positive impact of a well-crafted user experience.




What tasks will learners need to complete to achieve the project goal?
  • User Research: Learners will need to conduct thorough user research to understand the needs, preferences, and behaviours of LocalStudent's target audience. This includes creating user personas, conducting surveys, and analyzing user feedback to gain insights into their expectations and pain points.
  • Usability Testing: Learners should conduct usability testing on the existing website to identify areas of improvement. This involves observing real users as they navigate through the website, noting any difficulties or confusion they encounter.
  • Information Architecture: Learners will work on organizing the website's content and structure in a logical and intuitive manner. This may involve creating site maps, and user flow diagrams to visualize the user journey and ensure smooth navigation.
  • User Interface Design: Learners will be responsible for designing the user interface elements, including buttons, menus, forms, and visual elements. They'll focus on creating a consistent and visually appealing design that aligns with LocalStudent's brand identity.
How will you support learners in completing the project?

Learners will work closely with the primary project manager who is supervising and available for questions. They will be shown LocalStudent's website and how users experience our website and other customer facing platforms, and instructed on the areas where LocalStudent most needs improvement in user experience. They will have 1-2 meetings a week to determine their progress, give them constructive criticism and feedback on what they are doing well. Regular communication will take place through WhatsApp.

About the company

LocalStudent is a new technology startup that was created by students, for students.

We are changing the way that students work in the 21st century.

Our app allows customers to hire students for on-demand services, with the click of a button. We're like Uber for student services. Our startup is quickly growing and people are starting to take notice, as we have been featured on CTV, Toronto Star, blogTO, Narcity and Breakfast Television. Over 25,000+ students have signed up on our platform. We focus on home services right now, but our vision is to become the platform for any service a student can offer, from dog walking to web development and more.