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Appmax Technologies Inc
Halton Hills, Ontario, Canada
MP
Director
(8)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Market research Advertising Lead generation Sales strategy Marketing strategy
Project scope
What is the main goal for this project?

The main goal for the project is to increase sales for AppmaxCare clinic product which is Practice Management Software for healthcare practitioner in Canada and USA. by utilizing cold calling, emailing, and social media marketing. This will involve several different steps for the team, including:


- Analyzing the current sales and marketing strategies of AppmaxCare.


- Identifying potential leads and prospects for cold calling and emailing.


- Developing an email marketing campaign targeting potential clients.


- Creating a social media marketing plan to increase brand awareness and generate leads.


- Implementing a cold calling strategy to reach out to potential clients and schedule appointments.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, the team should complete the following tasks:


- A comprehensive analysis of the current sales and marketing strategies.


- A list of potential leads and prospects for cold calling and emailing.


- An email marketing campaign targeting potential clients.


- A social media marketing plan with scheduled posts and engagement strategies.


- A documented cold calling strategy with scripts and call schedules.


- Applying and implementing cold calling, emailing and social media marketing strategy to generate sales.



Final deliverables should include:


- A detailed report outlining the new sales and marketing strategies.


- A presentation explaining the implementation plan and expected outcomes.



How will you support learners in completing the project?
  • Learner will have direct access to dedicated staff personal from our company to understand and learn about the product offering.
  • Learner will have complete technology resources ranging from product access to any other third party software (which is used by our company).
  • They will have complete access to the required data and management tools for the same.
  • Learner will be mentored by supporting staff on the duties assigned.
What skills or technologies will help learners to complete the project?


In order to successfully complete this project, the team should have the following skills:


- Sales and marketing strategy development.


- Lead generation and prospecting.


- Email marketing and social media management.


- Cold calling and appointment scheduling.



Nice to haves for the team include:


- Prior knowledge of B2B sales

About the company
  • https://appmaxcare.com
  • 2 - 10 employees
  • Business & management, Hospital, health, wellness & medical, It & computing

AppmaxCare is flagship product designed by Appmax Technologies Inc to serve the growing and ever changing health care market. The variant of this product has been well received by many organizations across North America. AppmaxCare is well researched, Cloud based, Hippa/PHI compliant, SaaS software which can be used from any device with fraction of cost without worrying about any other IT infrastructure issues typically faced by many clinics/agencies. AppmaxCare is developed to improve efficiency and effectiveness of health care clinics/agencies to drive better health output.