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Aunt Audrey's Favourites Inc.
Oshawa, Ontario, Canada
KW
Owner/Manager
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Market research Digital marketing Marketing strategy Social media marketing
Skills
target market digital marketing social media
Project scope
What is the main goal for this project?

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • How should we promote our company?
  • What social media channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?
What tasks will learners need to complete to achieve the project goal?

Final deliverables can come in the form of a report and/or presentation. We would like students to provide answers to the following questions:

  • How should we promote our company?
  • What social media channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?


How will you support learners in completing the project?

Students will work closely with the business owner who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

A lovely family bakery with a friendly atmosphere and lots of wonderful cakes and desserts to make your next special occasion Delicious!