Project scope
Categories
Healthcare Communications Market research Community engagement Marketing strategySkills
project management community-based participatory research business networking value propositions communication newsletters audiology marketing speech-language pathology researchThe Vermont Speech Language Hearing Association (VSHA) is seeking innovative strategies to boost membership engagement among medical-based professionals, such as Speech-Language Pathologists (SLPs) and Audiologists, who work in hospitals, home health, skilled nursing facilities, and private practices. The project aims to identify barriers that these professionals face in participating actively with VSHA and to develop tailored outreach strategies that resonate with their unique work environments. Students will conduct research to understand the specific challenges and preferences of these medical professionals in Vermont. By applying their classroom knowledge of communication, marketing, and healthcare systems, students will design initiatives that foster a stronger connection between VSHA and its medical-based members. The ultimate goal is to recommend actionable engagement initiatives that can be implemented by VSHA to enhance its value proposition and increase active participation among its members in medical settings.
The project deliverables will include a comprehensive report detailing the research findings on barriers to engagement, along with a set of tailored outreach strategies and engagement initiatives. Students will also create a presentation summarizing their recommendations, which will be shared with the VSHA board. Additionally, a prototype of one proposed engagement initiative, such as a digital campaign or a networking event plan, will be developed to demonstrate its feasibility and potential impact.
Other Deliverables May Include:
- Survey/interview analysis from medical-based professionals across Vermont
- Recommendations for member-only benefits specifically appealing to this group (e.g., specialist office hours, CEUs, case consultation groups)
- A plan to launch a medical SLP and AuD special interest group, including moderator recruitment and virtual networking ideas
- Sample newsletter features highlighting “VSHA Medical Members Doing Cool Work”
- Suggested online forum structure for secure, low-pressure networking
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The Vermont Speech-Language-Hearing Association (VSHA) is the statewide professional organization serving speech-language pathologists, audiologists, and communication science professionals across Vermont. Our mission is to support those who address communication and swallowing disorders through advocacy, professional development, and community connection.
Our Mission
VSHA’s mission is to serve the needs of professionals working in communication sciences and disorders through:
- Professional development
- Advocacy
- Colleagueship
Our Core Purposes:
As outlined in our bylaws, VSHA exists to:
- Advocate for the rights and interests of individuals with communication disorders
- Represent the professional interests of our members before government agencies and regulatory bodies
- Promote public awareness and understanding of speech, language, hearing, and swallowing challenges
- Ensure the availability of effective and equitable services
- Serve as a forum for information exchange and community building
- Advance the standards of clinical training and ethical practice
- Support academic and clinical preparation for new professionals entering the field
VSHA's Strategic Priorities (2024–2026)
VSHA is guided by a strategic plan organized around four key goals:
Member Value & Engagement
We are committed to increasing engagement through continuing education (CEUs), peer networking, and member-specific resources. Highlights include:
Quarterly journal clubs and CEU events
Subcommittees for specialty areas (school-based, medical, audiology, private practice)
Biannual mixers and student mentorship opportunities
Salary negotiation workshops and advocacy toolkits
Advocacy & Visibility
VSHA actively advocates for state and federal policy reforms that benefit the professions and those we serve. Recent priorities include:
Medicaid reimbursement reform and improved prior authorization policies
Legislative efforts to secure school-based salary supplements for CCC-SLPs
Annual Student Advocacy Day and participation in ASHA’s State Advocates for Reimbursement (StAR), SEAL, and StAMP programs
Public presence at community events and legislative venues such as the Vermont Statehouse
Financial Health & Sustainability
To ensure long-term impact, VSHA is enhancing financial transparency and exploring diverse revenue streams through:
Membership campaigns and auto-renewal options
Fundraising, sponsorships, and donation drives
Cost-benefit analysis of CEU programming and ASHA provider designation
Operational Efficiency
VSHA has transitioned to an Association Management Online (AMO) platform to streamline operations. This includes:
A redesigned website with a members-only portal
Integrated event registration, dues management, and communication tools
Updated governance and documentation systems, including a board manual and role-specific calendars
Our Structure
VSHA is governed by an elected Board of Directors and supported by committee and liaison roles across practice settings. We maintain formal connections with the University of Vermont, ASHA's national advocacy networks, and interdisciplinary partners in education and healthcare.
Get Involved
Membership in VSHA is open to certified professionals, students, and associate members interested in communication sciences. Members benefit from professional networking, discounted CEUs, timely policy updates, and opportunities to lead Vermont’s advocacy efforts.
Our new member portal can be accessed via https://members.vsha.us/ to join, renew, or access exclusive member resources.