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Logixgrid Technologies (Canada) Inc
Winnipeg, Manitoba, Canada
GS
Director
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Market research Competitive analysis Product or service launch Marketing strategy Marketing analytics
Skills
target market competitive analysis market trend logistics automation market positioning market research research software as a service (saas)
Project scope
What is the main goal for this project?

The main goal for the project is to conduct market research for Logixgrid Technologies' SAAS platform to understand the market for Logistics Automation Systems and Logixgrid brand visibility in Canada and the US. This will involve several different steps for the learners, including:


- Analyzing the current market trends and customer preferences for Logistics Automation Systems in Canada and the US.


- Identifying potential competitors and conducting a competitive analysis.


- Assessing the brand visibility of Logixgrid Technologies in the target market.


- Conducting surveys and interviews with potential customers to gather feedback on the SAAS platform.


- Developing a comprehensive report on the findings and recommendations for improving brand visibility and market positioning.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, learners should complete the following tasks:


- A detailed market research report including current trends, customer preferences, and competitive analysis.


- An assessment of Logixgrid Technologies' brand visibility in Canada and the US.


- Survey and interview findings with potential customers and their feedback on the SAAS platform.


- Recommendations for improving brand visibility and market positioning based on the research findings.



Final deliverables should include:


- A comprehensive report with all the findings, analysis, and recommendations.


- A presentation summarizing the key insights and recommendations for the company.


How will you support learners in completing the project?

We will be offering full support to students by providing them the market insight. Students will be provided access to data of prospective customers and competitors.

Supported causes
Industry, innovation and infrastructure
About the company

Logixgrid offers SAAS platform for managing logistics. The platform provides end-to-end logistics management tools for various aspects such as track and trace, eCommerce, warehousing, finance, billing, and customer care. LogixGRID aims to empower logistics service providers globally by integrating innovative technology into their operations. The system is currently used in over 20 countries and has more than 40 carriers and major e-commerce integrations