Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
MBA Students from University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, and/or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing an appropriate entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive detailed reports and watch the student teams' presentations.
- What tasks will learners need to complete to achieve the project goal?
-
Before entering your organisation into the international landscape, it is important to have an understanding of how to successfully market your product/service. MBA level student-consultants in groups of 5-6 will conduct preliminary research and analysis to develop a marketing report detailing a plan for your organisation to go global.
Some areas that these students can help you to understand include but are not limited to:
- How to reach your target market in the country of choice
- Most effective marketing techniques for the area of choice
- Analysis of the effectiveness of entering the market of choice.
- Generate an approach for identifying and analysing the key cultural and environmental characteristics of any nation or global region
The expectation is that the students would execute all the required marketing functions (for example: market research, market analysis, promotion, pricing, and distribution recommendations). A global marketing strategy can help your organisation improve product/service effectiveness, provide a strong competitive edge, or heighten customer awareness.
Take this opportunity to analyse how you could benefit from expanding internationally (to Canada or the USA, for example).
They will write and present an International Marketing Plan at the end of the semester, which includes:
1. Executive summary
2. Company profile
3. International marketing project objectives
4. SWOT analysis
Research and find at least two (2) or more for each of the following: strengths and weaknesses for the company, and opportunities and threats in the host country – find and describe the ones that are the most important ones for your client.
5. Market audit of host country (PESTEL)
Provide at least two (2) researched fact with references according to APA style for each of these uncontrollable factors that have the highest impact on your client’s business: political, economic, social, technological, environmental, and legal factors in the host country.
6. STP – Segmenting, targeting, and positioning
a. Segmenting
Outline your segmentation strategy/analysis and selecting best target market(s) and explain related target market profile(s) (you may create new segments) including demographics, psychographics, behaviours, and geographical considerations. Create and include a high-quality infographic.
b. Targeting and positioning
Position the product and review positioning statements to drive marketing mix (you may reposition the brand).
7. International marketing strategy
Develop your program marketing mix (4 Ps - product, price, place, and promotion) that helps company to reach its goals and to be successful in the host country. You may use new marketing tools in this stage such as using new communication tools (e.g., social media), new channels of distributions, and more.
8. Budget
You need to consult with your client to figure out a realistic marketing budget and develop your budgeting strategy and allocations accordingly.
9. Control/monitor
- Feedback mechanism to monitor progress
- Evaluation process
- Performance objectives (quantifiable elements)
- Profit margin
- Market share
- Promotional effectiveness
- Market penetration
- Other KPIs
- What is the main goal for this project?
-
MBA Students from University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, and/or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing an appropriate entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive detailed reports and watch the student teams' presentations.
- What tasks will learners need to complete to achieve the project goal?
-
Before entering your organisation into the international landscape, it is important to have an understanding of how to successfully market your product/service. MBA level student-consultants in groups of 5-6 will conduct preliminary research and analysis to develop a marketing report detailing a plan for your organisation to go global.
Some areas that these students can help you to understand include but are not limited to:
- How to reach your target market in the country of choice
- Most effective marketing techniques for the area of choice
- Analysis of the effectiveness of entering the market of choice.
- Generate an approach for identifying and analysing the key cultural and environmental characteristics of any nation or global region
The expectation is that the students would execute all the required marketing functions (for example: market research, market analysis, promotion, pricing, and distribution recommendations). A global marketing strategy can help your organisation improve product/service effectiveness, provide a strong competitive edge, or heighten customer awareness.
Take this opportunity to analyse how you could benefit from expanding internationally (to Canada or the USA, for example).
They will write and present an International Marketing Plan at the end of the semester, which includes:
1. Executive summary
2. Company profile
3. International marketing project objectives
4. SWOT analysis
Research and find at least two (2) or more for each of the following: strengths and weaknesses for the company, and opportunities and threats in the host country – find and describe the ones that are the most important ones for your client.
5. Market audit of host country (PESTEL)
Provide at least two (2) researched fact with references according to APA style for each of these uncontrollable factors that have the highest impact on your client’s business: political, economic, social, technological, environmental, and legal factors in the host country.
6. STP – Segmenting, targeting, and positioning
a. Segmenting
Outline your segmentation strategy/analysis and selecting best target market(s) and explain related target market profile(s) (you may create new segments) including demographics, psychographics, behaviours, and geographical considerations. Create and include a high-quality infographic.
b. Targeting and positioning
Position the product and review positioning statements to drive marketing mix (you may reposition the brand).
7. International marketing strategy
Develop your program marketing mix (4 Ps - product, price, place, and promotion) that helps company to reach its goals and to be successful in the host country. You may use new marketing tools in this stage such as using new communication tools (e.g., social media), new channels of distributions, and more.
8. Budget
You need to consult with your client to figure out a realistic marketing budget and develop your budgeting strategy and allocations accordingly.
9. Control/monitor
- Feedback mechanism to monitor progress
- Evaluation process
- Performance objectives (quantifiable elements)
- Profit margin
- Market share
- Promotional effectiveness
- Market penetration
- Other KPIs
About the company
- https://Www.millma.org
- 11 - 50 employees
- Apparel & fashion, Environment, Trade & international business
Millma & Qaytu , means wool and yarn in the Quechua language spoken by the alpaca farmers in the highlands of Peru.
Our mission is to improve quality life of Andean communities connecting theirs products with the international
Market.
The objective is to produce and export our own handcraft alpaca items and replicate this business model in the alpaca farmers communities.
Currently , farmers sell alpaca fiber as a raw material for a low income and artisans buy yarn to the textile industry for a high price .
Our proposal is to organize communities to have a ltextile center where the wool is converted to yarns then to garments and eventually exported to the USA and Canada market.