Easy Vegan Foods aims to enhance its social media presence by creating a comprehensive content bank of photos and videos. The goal is to capture the essence of the brand, showcasing the customer experience, behind-the-scenes operations, partnerships with farmers and local producers, and the eco-friendly nature of the company. This project will allow learners to apply their skills in digital media, photography, and video production, while gaining insights into the meal kit industry. The content will be used across various social media platforms, including posts, reels, stories, web, and emails, to engage and attract a wider audience. The project will focus on creating visually appealing and authentic content that aligns with Easy Vegan Foods' brand values and messaging.

The deliverables for this project include a curated collection of high-quality photos and videos, some of which are ready for social media use. This will consist of:

• at least 120 edited photos
• at least 10 ready to post social media posts with photo, caption, and hashtags
• at least 2 short-story style videos
• at least 8 ready to post reels with fully edited video, caption, and hashtags
• at least 15 raw or lightly edited videos for instagram stories
• 400+ raw photo and video assets

The content delivered will highlight different aspects of the company such as customer experiences, behind-the-scenes footage, partnerships, recipes, meals, and eco-friendly practices.