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Beauty Profs Ltd
Ottawa, Ontario, Canada
Beauty Profs
Chief Marketing Officer
Preferred learners
  • Anywhere
  • Academic experience
Categories
Operations Digital marketing Lead generation Market expansion Marketing analytics
Skills
target market sales prospecting revenue stream market share
Project scope
What is the main goal for this project?

The primary focus for the student will be: (Remove any that don't apply)

  • Strategy - Develop an implementation plan for increasing clientelle and test it in the following markets- Ottawa, Montreal, Toronto, San Francisco** ( if possible)

Goals

  1. Grow revenue potential
  2. Gain access to new clients
  3. Earn market share
  4. Improve competitiveness
  5. Increase production levels
  6. Reduce operating costs
  7. Access new investment opportunities
What tasks will learners need to complete to achieve the project goal?

Our goal at the end of this experience is: (Indicate deliverables)

  • Strategy - help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
  • Operations -help us implement more efficient and effective processes that maximize customer satisfaction.
  • Marketing -help us reach more customers, effectively promote our brand, mission, and story.
  • Sales - help us roll-out better prospecting that increases conversion rates and boost our sales.
  • Talent - help us build and maintain a productive, diverse, and engaged team.

Other duties the student may complete could include:

Help in getting the following information

  • Find out how business performing in the existing market?
  • Is there a demand for the product/service in the target market?
  • What is the competitive advantage/USP?
  • Is the company prepared to take on the risks of expansion?
  • Which are the best products to penetrate the market
How will you support learners in completing the project?

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Defining Phusion and Phusionaturals Brand:
What is the purpose of the brand (What does the brand stand for. )
To disrupt the market with a line that is not from the major houses
Trust- ethical
Convenience
Value
Self esteem
What are the key beliefs of the brand
Carefully created hair care products that give fool proof results every time, guaranteed
“successful stylists use pHusion”
“get the hair you’ve always wanted”
Giving you the hair you’ve always wanted
What are the functional claims of the brand
pH balanced
High Quality
Carefully sourced ingredients
Naturally beautiful (natural ingredients)
Not tested on animals
No Parabens or artificial colors
Some shampoos are “sulphate free”
What are the emotional claims of the brand
Trust
Instant gratification
Elegance
What is the reason to believe
Made in the USA & Canada
Meets highest quality standards by FDA.
Trusted by stylists
Made from high Quality ingredients