Project scope
Categories
Digital marketing Search engine optimization Community engagement Marketing strategy Marketing analyticsSkills
marketing effectiveness meta tags key performance indicators (kpis) data analysis marketing conversion tracking email marketing digital marketing analytics search engine optimizationCounselling for the Health of It aims to enhance its digital presence and outreach effectiveness. The project focuses on optimizing the existing website and improving digital marketing strategies. Students will work on refining meta tags to boost search engine visibility and setting up email marketing campaigns using Mailchimp. The project also involves developing a straightforward marketing protocol that includes key performance indicators (KPIs) and conversion tracking to measure success. Additionally, students will assist in minor website edits and devise community engagement strategies to strengthen the organization's connection with its audience. By analyzing data, students will identify areas for improvement and propose actionable insights to enhance outreach and marketing effectiveness.
- Improved meta tags for better search engine optimization.
- A fully set up email marketing campaign with analytics via Mailchimp.
- A simple marketing protocol document outlining KPIs and conversion tracking methods.
- Recommendations to execute website edits and community engagement strategies.
- A data analysis report with insights and suggestions for improving outreach and marketing effectiveness.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Our Mission:
Being part of Counselling for the Health of It and Anxiety Therapy at Home means being a member of a community that cares about purpose, mission, vision, and legacy. It means doing business with a company that values self-awareness, courage, and enjoyment. Anxiety Therapy at Home is about deep healing and inspired change around the world.
At CFTHOI we are invested in what’s possible when it comes to sharing brave words and changing the world.
Our book, Anxiety Therapy at Home: Dancing with Your Shadow is a #1 Best Seller on Amazon Canada. This comprehensive workbook for deep healing is not only innovative but also effective - And the planet is not only in need of the wisdom within its pages, it’s ready to embrace it.