Vikrant, a company aiming to boost its online presence, seeks to enhance its digital marketing strategy. The project focuses on analyzing current digital marketing efforts and identifying areas for improvement. Learners will apply their knowledge of digital marketing principles to develop a comprehensive strategy that aligns with Vikrant's business objectives. The project involves evaluating existing social media campaigns, website analytics, and SEO practices. The goal is to increase brand visibility, engagement, and conversion rates. By conducting competitor analysis and market research, learners will provide actionable insights and recommendations to optimize Vikrant's digital marketing efforts.

The deliverables for this project include a detailed digital marketing strategy report, a presentation summarizing key findings and recommendations, and an implementation plan. The report should cover analysis of current efforts, competitor insights, and proposed strategies for improvement. Additionally, learners will create a timeline and budget estimate for implementing the recommended strategies.