Our team is looking to take our SEO presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for blog posts to be posted.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Constructing a content calendar to the website.
• Creating content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include:

• Using our company’s SEO analytics to tailor the content calendar to our customers activity, rather than general trends.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Compiled a list of the most relevant SEO keywords for us.
• Created a content calendar to drive traffic to our websites.
• Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
• Created engaging social media posts using the most efficient SEO keywords..

Bonus steps would include:

• Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

• A report containing the most relevant SEO keywords for our company and a content calendar.
• Designs and writing for several articles to be uploaded as per the content calendar.