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Ambigrad Inc.
Whitby, Ontario, Canada
AC
Managing Director
(10)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Business strategy Communications Market research Competitive analysis Market expansion Product or service launch
Project scope
What is the main goal for this project?

We want to launch our product, which offers a service to deliver home made food. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?

2. With whom should we partner on fulfillment? How complex is that and how much will it cost, realistically?

3. Who are our closest competitors and how do we differentiate ourselves?

4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

What tasks will learners need to complete to achieve the project goal?

The final deliverables should take the form of:

  • A final report - Competitor analysis , monetization strategy, customer acquisition strategies
  • A 30-minute presentation
How will you support learners in completing the project?

Students will connect directly with the employer for mentorship and supervision throughout the project through daily/weekly meetings , that equate to 4 to 5 hours of mentoring hours

What skills or technologies will help learners to complete the project?

Students should know about market research principles that are taught in their course, related to market research and product launches.

About the company

AmbiGrad is a software consultancy firm that specializes in delivering tailored solutions to businesses and organizations. Here's an overview of what AmbiGrad offers:

Strategic Consultation: AmbiGrad begins engagements by conducting thorough consultations to grasp clients' objectives and challenges. Through meticulous assessments, AmbiGrad identifies areas for optimization and improvement.

Strategic Planning and Roadmapping: Leveraging their expertise, AmbiGrad collaborates closely with clients to develop strategic plans and roadmaps for software development initiatives. This involves defining project scopes, setting realistic goals, and selecting the most appropriate technologies and methodologies.

Custom Software Development: AmbiGrad excels in crafting custom software solutions aligned with each client's specific requirements. Their proficient team designs, develops, and deploys high-quality software applications, including web-based, mobile, and enterprise-level systems.

Technology Guidance and Selection: AmbiGrad offers invaluable guidance on technology selection, ensuring alignment with clients' business objectives. Through thorough evaluation, AmbiGrad assists in selecting optimal technology stacks considering scalability, security, and cost-effectiveness.

Implementation and Integration: AmbiGrad assists clients in seamless implementation and integration of software solutions into their existing IT infrastructure. This includes configuration, data migration, and integration with other systems for seamless operation.

Quality Assurance and Testing: AmbiGrad conducts rigorous quality assurance and testing processes to ensure software solutions meet the highest standards of functionality, performance, reliability, and security.

Training and Support: AmbiGrad provides comprehensive training and ongoing support to empower clients' staff in effectively utilizing and maintaining software solutions. This includes user training, documentation, and responsive technical support services.

Optimization and Maintenance: AmbiGrad offers continuous monitoring, optimization, and maintenance services to ensure software systems remain efficient, secure, and aligned with clients' evolving needs. This involves proactive performance tuning, security updates, and feature enhancements.

Expert Advisory Services: AmbiGrad serves as a trusted advisor, offering expert guidance on industry best practices, emerging technologies, and trends in software development and IT. Their insights enable clients to make informed decisions and stay ahead of the curve.

In essence, AmbiGrad is dedicated to forging strategic partnerships with clients, leveraging technology to drive innovation, enhance efficiency, and achieve business objectives through personalized software solutions and expert consultation services.