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Cameras For Girls
Manilla, Ontario, Canada
AM
Employer
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Project management Competitive analysis Search engine optimization
Skills
learning platforms usability testing marketing strategies user experience (ux)
Project scope
What is the main goal for this project?

The main goal of the project is to bring more awareness to the beautifully designed website of Cameras For Girls, as they don't know why it is not converting donations or further action and aims to identify which pages are working and which are not to attract more donors and supporters to take action. The project also asks you to help improve user experience on their online learning platform.


This will involve several different steps for the learners, including:


- Analyzing the current website and online learning platform to identify areas for improvement.


- Developing strategies to increase awareness and traffic to the website.


- Conducting user testing and feedback collection to improve the user experience on the online learning platform.


- Implementing changes to the website and online learning platform based on the analysis and feedback.


- Monitoring and evaluating the impact of the improvements on donor and supporter engagement.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should complete the following tasks:


- Analysis report on the current website and online learning platform, including areas for improvement.


- Marketing strategy to increase awareness and traffic to the website.


- User testing and feedback report with proposed improvements for the online learning platform.


- Implementation plan for the changes to the website and online learning platform.


- Evaluation report on the impact of the improvements on donor and supporter engagement.



Final deliverables should include:


- Suggestions for improving the user experience on the website and online learning platform with implemented improvements.


- Documentation of the entire improvement process and its outcomes.


How will you support learners in completing the project?

We will support learners in completing the project by providing:

  1. Staff Time: Our team will be available to provide guidance, answer questions, and offer feedback throughout the duration of the project.
  2. Access to Tools and Technology: Learners will have access to all necessary tools and technology required to analyze and improve the user experience on our website.
  3. Access to Data: Learners will be provided with relevant data and analytics to understand user behavior, preferences, and pain points, enabling them to make informed decisions and recommendations for improvements.
  4. Training and Resources: We will offer training sessions and provide resources to equip learners with the skills and knowledge needed to effectively contribute to the project.

Overall, we are committed to providing comprehensive support to ensure learners have everything they need to successfully complete the project and make meaningful contributions to enhancing our website's user experience.

Supported causes
Gender equality
About the company

Cameras For Girls pursues Women’s Empowerment and Gender Equality in Africa using photography as our catalyst. We provide women who face gender-based barriers to employment with a camera to keep and a 4-phase photography, storytelling, and business-skills curriculum to support their goals of becoming paid journalists and photographers in male-dominated spaces.