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Founder Outreach and Social Growth System for Gelee AI

Open Opened on July 27, 2025
Company
gelee
gelee
Toronto, Ontario, Canada
Contact
Anjali Dhaliwal
CEO
Project
Academic experience
200 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Lead generation Marketing strategy Social media marketing
Skills
financial technology (fintech) thought leadership key performance indicators (kpis) business to business prioritization research dashboard sales podcasting software as a service (saas)
Details

We are running in two tightly linked tracks:


  1. Discovery & Outreach Track
  • Identify high-fit founders (B2B SaaS, AI, fintech, etc.) using Crunchbase, LinkedIn Sales Navigator, Twitter lists, podcasts, angel lists.
  • Enrich each lead with contact points (email, DM handles, warm intros) and ICP tags.
  • Build and test short-form outreach (DM/email) sequences; track reply/booked-call rates, iterate.


  1. Social Growth & Content Track
  • Build Gelee’s own LinkedIn + X presence: daily posts, thought-leadership threads, case-study posts, and engagement loops.
  • For early clients, help research their narrative, draft posts, repurpose long-form content, and measure performance (reach, engagement, inbound DMs).
  • Create a lightweight “content ops” SOP (research → draft → edit → schedule → analyze).


Both interns will likely touch both tracks, discovery informs content, content drives outreach.

Deliverables

Core Deliverables

  • Founder Pipeline DB (300–500 qualified leads with enrichment & prioritization scores).
  • Outreach Playbook v1.0 (scripts, cadences, benchmarks, A/B test results).
  • Content System SOP for Gelee + template pack (idea bank, briefs, drafts, approval workflow).
  • Growth Report: weekly dashboards of KPIs (followers, engagement %, booked calls, SQLs).
  • Post Library: 30+ polished posts for Gelee and 20+ for clients (drafted, scheduled, or shipped).
  • Final Retro Deck: what worked, what didn’t, next experiments, and ROI calc.


Success Metrics (pick your exact targets)

  • 300+ ICP-qualified founders sourced, 80% with verified contact paths.
  • ≥ 15% positive reply rate on DMs/emails; ≥ 20 qualified intro calls booked.
  • Gelee socials: +1,000 LinkedIn followers, +1,000 X followers, avg engagement rate ≥ 3%.
  • At least 2 client pilots supported with measurable growth (engagement, inbound).
  • SOPs usable by future hires on day 1 (no hand-holding).


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://x.com/geleeai
Toronto, Ontario, Canada
2 - 10 employees
Marketing & advertising
Representation
Minority-Owned Women-Owned BIPOC-Owned Small Business Youth-Owned
+ 1

gelèe is a founder-first personal branding studio that helps ambitious tech builders become unforgettable online.

We turn smart, quiet conviction into magnetic digital presence — so investors, hires, users, and opportunities come to you.

From narrative design to ghostwriting, we handle the work behind the scenes so you can stay focused on building while appearing to be a force of nature doing it.

Because in a noisy world, the best signal is a well-built reputation.