Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Problem Description:
Identify key market trends, competitors, and opportunities in the Augmented Reality (AR) advertising sector.
Outcome Expectation:
By the end of the project, the market research analyst will deliver comprehensive insights into the AR advertising landscape, enabling informed decision-making and strategic planning for the startup's B2B sales initiatives.
- What tasks will learners need to complete to achieve the project goal?
-
- Competitive Analysis:
- Research and analyze competitors offering AR advertising solutions.
- Assess their strengths, weaknesses, market positioning, and pricing strategies.
- Identify gaps and areas of differentiation for the startup's offerings.
- Market Trends Evaluation:
- Investigate current and emerging trends in AR technology adoption.
- Analyze how AR is being utilized in advertising across various industries.
- Determine potential growth areas and market demands.
- Customer Profiling:
- Define the target audience for AR advertising solutions within B2B sectors.
- Segment potential clients based on industry, company size, and advertising needs.
- Understand customer pain points and preferences in adopting AR advertising.
- Technology Assessment:
- Evaluate AR platforms, tools, and technologies relevant to advertising.
- Assess their capabilities, compatibility, and potential integration with the startup's offerings.
- Identify opportunities for innovation or collaboration within the AR ecosystem.
- Regulatory Compliance Research:
- Investigate relevant regulations and compliance requirements affecting AR advertising.
- Ensure adherence to privacy, data protection, and advertising standards.
- Mitigate legal risks and ensure ethical practices in advertising campaigns.
- Data Collection and Analysis:
- Gather quantitative and qualitative data from reliable sources, industry reports, and surveys.
- Analyze data to extract meaningful insights and actionable recommendations.
- Present findings through reports, presentations, and visualizations for stakeholders.
- Strategic Recommendations:
- Synthesize research findings into actionable recommendations for the startup's B2B sales strategy.
- Propose tailored approaches to target market segments and capitalize on identified opportunities.
- Provide insights to refine product positioning, messaging, and go-to-market strategies.
- Continuous Monitoring:
- Establish mechanisms for ongoing monitoring of the AR advertising landscape.
- Stay updated on industry developments, competitor movements, and technological advancements.
- Adapt strategies and recommendations accordingly to maintain competitive advantage.
- What is the main goal for this project?
-
Problem Description:
Identify key market trends, competitors, and opportunities in the Augmented Reality (AR) advertising sector.
Outcome Expectation:
By the end of the project, the market research analyst will deliver comprehensive insights into the AR advertising landscape, enabling informed decision-making and strategic planning for the startup's B2B sales initiatives.
- What tasks will learners need to complete to achieve the project goal?
-
- Competitive Analysis:
- Research and analyze competitors offering AR advertising solutions.
- Assess their strengths, weaknesses, market positioning, and pricing strategies.
- Identify gaps and areas of differentiation for the startup's offerings.
- Market Trends Evaluation:
- Investigate current and emerging trends in AR technology adoption.
- Analyze how AR is being utilized in advertising across various industries.
- Determine potential growth areas and market demands.
- Customer Profiling:
- Define the target audience for AR advertising solutions within B2B sectors.
- Segment potential clients based on industry, company size, and advertising needs.
- Understand customer pain points and preferences in adopting AR advertising.
- Technology Assessment:
- Evaluate AR platforms, tools, and technologies relevant to advertising.
- Assess their capabilities, compatibility, and potential integration with the startup's offerings.
- Identify opportunities for innovation or collaboration within the AR ecosystem.
- Regulatory Compliance Research:
- Investigate relevant regulations and compliance requirements affecting AR advertising.
- Ensure adherence to privacy, data protection, and advertising standards.
- Mitigate legal risks and ensure ethical practices in advertising campaigns.
- Data Collection and Analysis:
- Gather quantitative and qualitative data from reliable sources, industry reports, and surveys.
- Analyze data to extract meaningful insights and actionable recommendations.
- Present findings through reports, presentations, and visualizations for stakeholders.
- Strategic Recommendations:
- Synthesize research findings into actionable recommendations for the startup's B2B sales strategy.
- Propose tailored approaches to target market segments and capitalize on identified opportunities.
- Provide insights to refine product positioning, messaging, and go-to-market strategies.
- Continuous Monitoring:
- Establish mechanisms for ongoing monitoring of the AR advertising landscape.
- Stay updated on industry developments, competitor movements, and technological advancements.
- Adapt strategies and recommendations accordingly to maintain competitive advantage.
- How will you support learners in completing the project?
-
**Support for Learners:**
1. **Staff Guidance:** Dedicated support from experienced staff members who will provide mentorship, guidance, and feedback throughout the project duration. Regular check-ins and progress reviews will ensure learners stay on track and receive assistance when needed.
2. **Access to Market Research Tools:** Provision of access to essential market research tools and software platforms needed to gather, analyze, and visualize data effectively. This includes subscriptions to industry-standard tools such as Nielsen, Comscore, or similar platforms, as well as any specialized software required for data analysis and reporting.
3. **Data Access:** Facilitation of access to relevant data sources, industry reports, and proprietary datasets to aid learners in conducting comprehensive market research. This may involve providing access to internal databases, subscription-based research reports, or partnerships with third-party data providers to ensure learners have access to up-to-date and reliable information.
4. **Training and Skill Development:** Provision of training sessions or resources to enhance learners' skills and knowledge in areas such as data analysis, market research methodologies, AR technology, and regulatory compliance. This may include workshops, online courses, or one-on-one training sessions tailored to the specific needs of the project.
5. **Collaborative Environment:** Fostering a collaborative environment where learners can exchange ideas, seek support from peers, and leverage collective expertise to overcome challenges and generate insights. This may involve organizing team meetings, brainstorming sessions, or virtual collaboration platforms to facilitate communication and collaboration among team members.
6. **Feedback Mechanisms:** Establishing clear feedback mechanisms to provide learners with constructive feedback on their work, identify areas for improvement, and recognize achievements. This may include regular performance evaluations, peer reviews, or feedback sessions with supervisors to ensure continuous learning and growth throughout the project.
7. **Technical Support:** Providing technical support and assistance to learners in troubleshooting any issues or challenges encountered while using tools, software, or accessing data. This may involve dedicated IT support staff or access to helpdesk services to address technical queries and ensure smooth project execution.
By offering comprehensive support in these areas, learners will have the necessary resources, guidance, and assistance to successfully complete the project and achieve its objectives effectively.
About the company
- https://thankq.ca
- 2 - 10 employees
- Marketing & advertising
Our company is at the forefront of revolutionizing advertising through the innovative use of Augmented Reality (AR) technology. We specialize in developing cutting-edge AR solutions designed to transform traditional advertising campaigns into immersive and interactive experiences. By seamlessly blending the digital and physical worlds, we empower brands to engage with their audiences in new and exciting ways, driving unparalleled levels of customer interaction and brand awareness.
Our team of experienced professionals is dedicated to pushing the boundaries of AR technology, leveraging the latest advancements to create captivating and memorable advertising experiences. From dynamic product showcases to interactive storytelling, our AR solutions captivate audiences, leaving a lasting impression and driving measurable results for our clients.
At our company, we are committed to staying ahead of the curve, continuously innovating and evolving our AR capabilities to meet the evolving needs of our clients and the ever-changing landscape of digital advertising. With our expertise and passion for pushing the limits of what's possible, we are shaping the future of advertising, one augmented experience at a time.