items_header

Open projects

Projects available to all portals

Lintel Property Management
Richmond, British Columbia, Canada
CL
Manager
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Digital marketing Creative writing Social media marketing
Skills
target market iterative design target audience digital marketing branding digital content influencing skills market trend online advertising marketing
Project scope
What is the main goal for this project?

Our company, specializing in online advertising for a wide range of products, is seeking to revamp our approach to social media and email marketing in order to attract a larger customer base. To achieve this, we are inviting students to participate in a comprehensive content creation project. This opportunity will require them to engage in various tasks, all aimed at aligning the content with our company's vision, mission, and industry focus.

The students will begin by familiarizing themselves with our products, understanding our marketing objectives, and identifying our target market. They will then delve into researching key factors that influence the quality of digital content. Based on their findings, they will be expected to suggest improvements to our current digital content and design fresh, engaging social media posts and email layouts.

Moreover, the students will be tasked with recommending and creating entirely new types of digital content that our company has not utilized before. An important aspect of this project will involve poster making and advertisement work, tapping into their creativity and marketing insights.

As a bonus phase of the project, the students will test their designs and iterate on them based on feedback, refining their creations to better meet the needs of our target audience. This hands-on experience will not only contribute significantly to our marketing efforts but also provide valuable real-world experience in digital content creation and marketing strategies.

What tasks will learners need to complete to achieve the project goal?
  • In our project, participants will engage in creating engaging digital content, focusing on designing social media posts, email campaigns, and posters that align with our brand's vision. They will research market trends and consumer preferences to ensure our content connects with our target audience. The activity includes brainstorming, using design tools, and learning digital marketing strategies from concept to execution. Feedback and iterative design will be crucial for refining our approach, offering participants a comprehensive experience in effective digital communication.

Final deliverables should include

  • A final report.
  • A 10-minute presentation.
How will you support learners in completing the project?
  1. Feedback Sessions: Regular feedback sessions will be held where participants can present their work and receive constructive critiques from mentors and peers. This iterative process is crucial for refining skills and improving the quality of their work.
  2. Collaborative Environment: We encourage collaboration among participants, fostering a community where ideas can be shared, and creative solutions can be developed through teamwork.
  3. Technical Support: For any technical issues encountered with software or online tools, a dedicated technical support team will be available to assist participants, ensuring a smooth learning process.
About the company

Hi, we are Lintel Property Management located in Richmond.