Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to allow students to take the product of Elle Hall Inc. and use social media marketing and digital campaign strategy to successfully market and create a campaign for the product.
This will involve several different steps for the students, including:
- Learning about the product and target audience from various employees to become familiar with the goals, mission, and products of Elle Hall Inc.
- Creating a social media marketing strategy that includes content creation, posting schedule, and engagement tactics.
- Developing a digital campaign strategy that may include email marketing, influencer partnerships, and online advertising.
- Working with the Elle Hall Inc. team to execute the marketing and campaign strategies.
- Analyzing the performance of the marketing and campaign strategies and making adjustments as needed.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive social media marketing strategy including content calendar and engagement plan.
- A digital campaign strategy outlining the different tactics and channels to be used.
- Execution of the marketing and campaign strategies with regular updates on performance.
- Analysis of the performance of the strategies and a report on the outcomes with recommendations for future campaigns.
Final deliverables:
- A final report including the social media marketing strategy, digital campaign strategy, execution details, performance analysis, and recommendations.
- A presentation explaining all research and findings from the report.
- What is the main goal for this project?
-
The main goal for the project is to allow students to take the product of Elle Hall Inc. and use social media marketing and digital campaign strategy to successfully market and create a campaign for the product.
This will involve several different steps for the students, including:
- Learning about the product and target audience from various employees to become familiar with the goals, mission, and products of Elle Hall Inc.
- Creating a social media marketing strategy that includes content creation, posting schedule, and engagement tactics.
- Developing a digital campaign strategy that may include email marketing, influencer partnerships, and online advertising.
- Working with the Elle Hall Inc. team to execute the marketing and campaign strategies.
- Analyzing the performance of the marketing and campaign strategies and making adjustments as needed.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive social media marketing strategy including content calendar and engagement plan.
- A digital campaign strategy outlining the different tactics and channels to be used.
- Execution of the marketing and campaign strategies with regular updates on performance.
- Analysis of the performance of the strategies and a report on the outcomes with recommendations for future campaigns.
Final deliverables:
- A final report including the social media marketing strategy, digital campaign strategy, execution details, performance analysis, and recommendations.
- A presentation explaining all research and findings from the report.
- How will you support learners in completing the project?
-
To support learners in completing their social media marketing and digital campaign project for Elle Hall Inc., we will provide a multifaceted support package that includes:
1. Brand Product Deck: Offering a comprehensive overview of Elle Hall Inc., including your mission, product benefits, and unique selling points, to serve as a foundation for their marketing strategies.
2. Retailer Data: Sharing insights into current retailers of your product to help students understand the market landscape, analyze how complementary products are marketed, and identify potential opportunities for B2C strategies.
3. Product Samples: Sending actual product samples to enable hands-on experience, allowing students to create authentic and engaging content for social media and digital campaigns.
4. Creative Freedom: Encouraging students to leverage their knowledge and creativity in social media marketing to develop innovative strategies and content, ensuring they have the freedom to explore new ideas without stringent constraints.
5. Focus on B2C Strategies: Guiding students to concentrate on Business-to-Consumer sales and marketing strategies, utilizing the provided data and resources to transition from a B2B focus and directly engage with end consumers.
By providing these resources and guidance, we'll be equipping learners with the tools, knowledge, and creative latitude needed to develop and execute effective digital marketing campaigns that resonate with consumers and align with Elle Hall Inc.'s brand values and objectives.
About the company
- https://www.ellehall.com
- 2 - 10 employees
- Consumer goods & services, Cosmetics & beauty, Sales
Elle Hall Inc. is at the forefront of a skincare revolution, offering a simple yet transformative solution: biodegradable, single-use face towels. These towels are designed to be an integral part of any skincare routine, emphasizing the importance of hygiene for maintaining clear, healthy skin. Traditional reusable towels, even after a single use, can harbor bacteria, fungi, and other harmful microorganisms that can be detrimental to skin health. These contaminants, when transferred back to the skin, can lead to clogged pores, exacerbate acne, and cause infections.
Our single-use towels eliminate this risk, providing a fresh, germ-free cloth for every use. This is especially crucial for individuals with sensitive skin or those prone to acne, where minimizing bacterial exposure is key to maintaining skin health.
Our single-use face towels are crafted from plant-based materials, providing an eco-friendly alternative to traditional cloths. This approach allows us to offer products that are not only essential for daily skincare routines but also beneficial to our planet.
Elle Hall Inc. represents an example of how businesses can address common issues—like skincare hygiene—in a way that is both beneficial to consumers and gentle on the environment. Our journey reflects a dedication to creating products that not only serve an essential daily function but also contribute positively to our ecosystem, embodying a harmonious balance between skin health and environmental responsibility.