Earth Studios, a ceramics studio, seeks to establish a cohesive and compelling brand identity that resonates with its target audience. The project aims to create a comprehensive brand identity package that includes versatile brand signatures, print design materials, and social media graphics. The goal is to ensure that Earth Studios' brand is consistently represented across various platforms and media, enhancing its visibility and recognition. The project will involve designing logos in different lockups and variations, creating mock-ups for real-world applications, and developing print materials like posters and brochures. Additionally, the project will focus on crafting social media graphics tailored for platforms such as Instagram. Finally, a detailed brand guidelines document will be created to ensure consistent and appropriate usage of the brand elements.

The deliverables for this project include a set of brand signatures with various lockups and color variations, mock-ups for real-world applications, and print design materials such as posters and brochures. Additionally, the project will produce branded social media graphics and a comprehensive brand guidelines document. This document will outline the appropriate usage of brand elements, including relative sizing, color combinations, and do's and don'ts, ensuring consistency across all platforms.