Preferred learners
- Alberta, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Overview:
More Than a Fad (MTAF) is a not-for-profit thrift store based in Edmonton, Alberta, raising funds for women in addiction recovery at Adeara. MTAF is largely volunteer-led and we are passionate about creating community, giving generously and educating about addiction recovery. As our reach continues to grow, so does our team, which is why we need you!
The TikTok Content Creator is responsible for assisting in the planning, creating, implementing and reporting on More Than a Fad’s TikTok account. This position seeks to implement efficient communication as well as foster strong connection with More Than a Fad’s followers through intentional and purposeful marketing while staying on brand with our vision and mission.
This position involves collaborating with the Communication Lead, Communication and Marketing Assistant and Social Media Assistant delivering a high level of creativity and intentional content with the goal to increase awareness and sales of More Than a Fad.
- What tasks will learners need to complete to achieve the project goal?
-
Role Description: (this can be repeated for phase 1-3)
- Connect with the Communications Leads at Adeara/MTAF weekly.
- Research market trends on TikTok and document findings and how MTAF can input them.
- Create a content calendar for 12 weeks with help from Communications team.
- Create content for TikTok about MTAF and Adeara that aligns with our vision and mission on a weekly basis and get approved by Communications Lead.
- Promote events on all social media platforms with the help of our Communications team.
- Attend various events and highlight them on social media.
- Work 10 hours per week for 8 weeks
Dates:
Phase 1: February 5, 2024 – March 29, 2024
Phase 2: May 6, 2024 – June 28, 2024
Phase 3: August 5, 2024 – September 27, 2024
- What is the main goal for this project?
-
Overview:
More Than a Fad (MTAF) is a not-for-profit thrift store based in Edmonton, Alberta, raising funds for women in addiction recovery at Adeara. MTAF is largely volunteer-led and we are passionate about creating community, giving generously and educating about addiction recovery. As our reach continues to grow, so does our team, which is why we need you!
The TikTok Content Creator is responsible for assisting in the planning, creating, implementing and reporting on More Than a Fad’s TikTok account. This position seeks to implement efficient communication as well as foster strong connection with More Than a Fad’s followers through intentional and purposeful marketing while staying on brand with our vision and mission.
This position involves collaborating with the Communication Lead, Communication and Marketing Assistant and Social Media Assistant delivering a high level of creativity and intentional content with the goal to increase awareness and sales of More Than a Fad.
- What tasks will learners need to complete to achieve the project goal?
-
Role Description: (this can be repeated for phase 1-3)
- Connect with the Communications Leads at Adeara/MTAF weekly.
- Research market trends on TikTok and document findings and how MTAF can input them.
- Create a content calendar for 12 weeks with help from Communications team.
- Create content for TikTok about MTAF and Adeara that aligns with our vision and mission on a weekly basis and get approved by Communications Lead.
- Promote events on all social media platforms with the help of our Communications team.
- Attend various events and highlight them on social media.
- Work 10 hours per week for 8 weeks
Dates:
Phase 1: February 5, 2024 – March 29, 2024
Phase 2: May 6, 2024 – June 28, 2024
Phase 3: August 5, 2024 – September 27, 2024
- How will you support learners in completing the project?
-
The project offers mentorship and support from the Communications Team providing students with guidance and resources to navigate the challenges of the role. Weekly meetings and access to data platforms like Sharepoint, TikTok, Outlook and Canva, will ensure that students receive the necessary support throughout the project.
Supported causes
About the company
- https://adeara.ca
- 11 - 50 employees
- Non-profit, philanthropic & civil society, Public relations & communications
Adeara is an accredited, long-term Christian addiction recovery centre that accepts women and their dependent children. Adeara is passionate about helping vulnerable women recover from addiction and rebuild their lives. Our aim is to equip and empower women on their journey to create lasting change.
More Than a Fad is a thrift store in Edmonton raising funds for women in addiction recovery. All profits generated by the store directly support Adeara's addiction recovery programming.