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Downtown Productions
Toronto, Ontario, Canada
AA
Owner/Director
(14)
3
Preferred learners
  • Ontario, Canada
  • Academic experience
Categories
Design & creative Ui design Advertising Product or service launch Website development Media
Project scope
What is the main goal for this project?

Our company offers a range of artistic services and products. We hope to gain an understanding of the features and design that our target market would expect in our website.

We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation.

This will involve several different steps for the students, including:

  • Conducting user interviews and research on our industry, our target market, and desired website features.
  • Designing a wireframe prototype for our website and mapping out user interactions.
  • Documenting the design process and any additional insights that emerge.
  • Testing the prototype with customers and surveying for feedback.
  • Refining design ideas with input from experts and customers.
  • Prototyping multiple versions of a design that includes the desired website features.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our industry, our target market, and desired website features
  • Development of a website prototype
  • Verification of the prototype and improvements based on feedback

Bonus steps would include:

  • Designing multiple prototypes that include similar website features but are presented differently

Final deliverables should include:

  • A website prototype.
  • A 10-minute presentation.
  • A final report.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and website design
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Website design
  • Usability testing

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

Supported causes
Industry, innovation and infrastructure
About the company

We are a brand new, Toronto-based media company specializing in music production, film production, artist branding and design.