The Better Days Foundation aims to enhance its online presence and community engagement through a targeted social media campaign. The foundation seeks to leverage Canva to create visually appealing and informative content that highlights its programs and initiatives. The primary goal is to increase audience engagement and drive community awareness by employing effective marketing strategies tailored to the foundation's mission. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and social media analytics. The team will focus on developing a cohesive content calendar, designing graphics, and crafting compelling messages that resonate with the target audience. By the end of the project, learners will have gained practical experience in executing a social media strategy that aligns with organizational goals.

The project deliverables include a comprehensive social media content calendar and a series of Canva-designed graphics and posts. Additionally, the team will provide a report analyzing the engagement metrics and suggesting improvements for future campaigns. Deliverables will also encompass a presentation summarizing the campaign's impact and lessons learned, ensuring the foundation can continue to build on these efforts.