Roots & Rivers Consulting seeks to enhance its communication strategy by ensuring its messaging resonates with its target audience and aligns with current market trends. The project involves a comprehensive review of the company's existing messaging across various platforms, including the website, blog, newsletter, and LinkedIn. The goal is to identify inconsistencies or gaps in the messaging that may not effectively address the needs and preferences of the target audience. By analyzing the current content, learners will apply their understanding of market analysis and communication strategies to evaluate the effectiveness of the messaging. The project will provide insights into how well the messaging aligns with industry standards and user expectations, recommending improvements to enhance engagement and brand perception.

The project deliverables include a detailed report summarizing the findings of the audit. This report will highlight key areas of alignment and misalignment with the target audience's needs and market trends. Additionally, the team will provide actionable recommendations for improving the messaging strategy. The deliverables could also include a brief presentation summarizing the key findings and recommendations, aimed at helping Roots & Rivers Consulting refine its public communications.