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Graphic design Branding & style guides Communications Product or service launch Marketing strategySkills
marketing strategies invoicing communication strategies canva (software) business communication branding typography brand management communication marketingEntropy Creative seeks to empower new business owners by providing them with a comprehensive Launch Kit that simplifies the initial stages of brand establishment. The project involves creating a polished, sellable product that includes plug-and-play templates covering essential areas such as branding, content creation, and client communication. The student team will conduct thorough research to understand the needs of new entrepreneurs, draft user-friendly templates, design visually appealing materials, and package the entire kit for sale on Entropy Creative's website. The goal is to deliver a product that is both practical and aesthetically pleasing, enabling new business owners to efficiently establish their brand identity and communication strategies. This project offers students the opportunity to apply their classroom knowledge in design, marketing, and business communication to create a tangible, market-ready product.
The project deliverables include a complete Launch Kit ready for sale, consisting of branding templates, content creation guides, and client communication tools. Students will provide a detailed report on their research findings, a set of professionally designed templates, and a marketing strategy for the product launch. The final package will be uploaded to Entropy Creative's website, accompanied by a user guide to assist new business owners in utilizing the kit effectively.
What’s Included in the Launch Kit:
🖌️ Branding & Visuals
- Brand Moodboard template (Canva)
- Logo placeholder pack (editable in Canva)
- Brand colors + typography worksheet
- Simple Brand Guidelines doc
📣 Content & Social
- 30-day content planner (Notion or PDF)
- 10 plug-and-play IG post templates (Canva)
- Launch announcement templates (IG, email, Threads)
📋 Client Comms & Admin
- New client onboarding form (Google Forms or Typeform)
- Invoice template (Google Docs or PDF)
- Proposal / Services template (Google Docs)
- Discovery call script
BONUS: Small Business Checklist
- “Your First 30 Days” starter checklist (PDF)
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
We are a full-service creative agency based in Edmonton. We help small businesses grow through smart marketing, content, and design. Think of us as your creative team, without the overhead. We work with founders who want their brand to look professional, feel aligned and convert.
Our name comes from the physics concept of entropy, a measure of disorder, change, and the energy released in transformations. We see it as a catalyst. Because real growth is never linear. It’s chaotic, fast-moving, and often uncomfortable. That’s where we come in.
We offer:
→ Branding & visual identity
→ Social media management
→ Website content & SEO support
→ Photography & video production
→ Marketing Strategy