Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a unique and eye-catching logo and branding assets that reflect the natural, sustainable, and self-loving ethos of Sengwa. The logo and branding assets should resonate with the target audience and effectively communicate the company's values and product offerings.
This will involve several different steps for the learners, including:
- Researching the target audience and competitors to understand the market and design trends.
- Developing multiple logo concepts and branding assets such as color palettes, typography, and visual elements.
- Incorporating feedback from the company and refining the designs to align with their vision.
- Creating a style guide that outlines the proper usage of the logo and branding assets across different platforms and materials.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, learners should complete the following tasks:
- Presenting at least 2 unique logo concepts and a set of branding assets.
- Providing a style guide that includes logo usage guidelines, color codes, typography, and visual elements.
- Incorporating feedback from the company and finalizing the logo and branding assets based on their input.
Final deliverables should include:
- High-resolution files of the finalized logo in different formats (e.g., PNG, JPEG, vector).
- A comprehensive style guide document in PDF format.
- What is the main goal for this project?
-
The main goal for the project is to create a unique and eye-catching logo and branding assets that reflect the natural, sustainable, and self-loving ethos of Sengwa. The logo and branding assets should resonate with the target audience and effectively communicate the company's values and product offerings.
This will involve several different steps for the learners, including:
- Researching the target audience and competitors to understand the market and design trends.
- Developing multiple logo concepts and branding assets such as color palettes, typography, and visual elements.
- Incorporating feedback from the company and refining the designs to align with their vision.
- Creating a style guide that outlines the proper usage of the logo and branding assets across different platforms and materials.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- Presenting at least 2 unique logo concepts and a set of branding assets.
- Providing a style guide that includes logo usage guidelines, color codes, typography, and visual elements.
- Incorporating feedback from the company and finalizing the logo and branding assets based on their input.
Final deliverables should include:
- High-resolution files of the finalized logo in different formats (e.g., PNG, JPEG, vector).
- A comprehensive style guide document in PDF format.
- How will you support learners in completing the project?
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Students will connect directly with me for mentorship throughout the project. I will be able to provide answers to questions such as:
- Names of competitors to understand the market
- Work within the student's software expertise
Other support available
- Availability every week
- Project feedback will be provided
- I can act as a reference for future job opportunities.
- What skills or technologies will help learners to complete the project?
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In order to successfully complete this project, learners should have the following skills:
- Graphic design and logo creation using software such as Adobe Illustrator or Photoshop.
- Understanding of branding principles and visual identity design.
- Ability to incorporate feedback and iterate on designs.
- Strong communication and presentation skills.
Nice to haves for learners include:
- Knowledge of sustainable design practices.
- Experience in creating branding assets for beauty or skincare products.
Learners will be expected to research and learn more about the company's ethos and target audience to effectively translate them into the logo and branding assets.
About the company
- https://www.instagram.com/sengwaskin/
- 0 - 1 employees
- Cosmetics & beauty
Pronounce: SEN - GEE - WAH
An ode to my heritage and your beautiful skin!
Sengwa is about body butters crafted with love and care. Rooted in the wisdom of beauty and self love, our body butters are crafted with care, free from harsh chemicals and cruelty. Each jar reflects our commitment to sourcing naturally and sustainably. Sold in glass jars to encourage repurposing and reuse, and sold in limited quantities.