Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The goal of this project is to generate new leads and increase the user base of the Floodlight platform through the distribution of marketing content across several channels including social media outlets. The tasks will also involve implementing SEO, performing digital marketing, and making suggestions and recommendations based on an analysis of marketing metrics.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of Floodlight Software's platform and customer base.
- Distribution of marketing content through various channels.
- Implementation of SEO strategies to increase visibility of Floodlight Software's platform.
- Digital marketing campaigns to reach potential customers.
- Analysis of marketing metrics to make suggestions and recommendations for improvement.
Final deliverables should include:
- A comprehensive report outlining the strategies used, results achieved, and recommendations for improvement.
- All source code used for digital marketing campaigns.
- What is the main goal for this project?
-
The goal of this project is to generate new leads and increase the user base of the Floodlight platform through the distribution of marketing content across several channels including social media outlets. The tasks will also involve implementing SEO, performing digital marketing, and making suggestions and recommendations based on an analysis of marketing metrics.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of Floodlight Software's platform and customer base.
- Distribution of marketing content through various channels.
- Implementation of SEO strategies to increase visibility of Floodlight Software's platform.
- Digital marketing campaigns to reach potential customers.
- Analysis of marketing metrics to make suggestions and recommendations for improvement.
Final deliverables should include:
- A comprehensive report outlining the strategies used, results achieved, and recommendations for improvement.
- All source code used for digital marketing campaigns.
- How will you support learners in completing the project?
-
We will share information about previous and current marketing efforts.
We will provide marketing content to be used for lead generation.
We will meet with the learners at least once weekly to evaluate progress and answer any questions the students may have.
We will work together to evaluate results and use those results to direct future efforts on an ongoing basis.
Supported causes
About the company
- https://floodlightsoft.com
- 2 - 10 employees
- Airlines, aviation & aerospace, Construction, engineering & trades, Energy, Government, It & computing
Floodlight Software provides a SaaS platform designed to run testing and inspection operations in a completely digital format from start (quote) to finish (cash), including creating proposals for end-customers (Industrial Asset Owners & Operators), dispatching inspection projects to field inspectors, capturing all costs associated with inspection projects, reviewing automatically built reports and invoices, and communicating with end-customers via Floodlight's Customer Portal.