This project will focus on building a cohesive and professional brand identity for Emma Advisor — a startup offering AI-powered career services tailored for college students. As an early-stage company, we currently have only basic design elements and require support in defining our visual brand, messaging, and overall identity. Students will play a key role in helping us establish a brand that resonates with our Gen Z target audience and reflects our mission of career empowerment through AI. The final assets should position us competitively in the EdTech market and be ready for public-facing use.

• Conduct brand research including competitor analysis and market trends among Gen Z students.
• Propose visual identity guidelines including logo refinement, color palette, fonts, and iconography.
• Develop key messaging pillars, tone of voice, and sample brand statements.
• Create brand collateral samples: business cards, social banners, and slide deck templates.
• Deliver a brand guide and final presentation summarizing the design rationale and usage guidelines.