Instadrive, a driving school aiming to enhance its brand awareness and boost sales, seeks to leverage digital marketing strategies to reach a broader audience. The project involves developing a comprehensive digital marketing plan that aligns with Instadrive's objectives. Learners will analyze current market trends, identify target demographics, and create engaging content tailored to potential customers. The project will focus on utilizing social media platforms, search engine optimization (SEO), and email marketing to increase online visibility and drive traffic to Instadrive's website. By applying classroom knowledge of digital marketing principles, learners will gain hands-on experience in crafting and executing a marketing strategy that effectively communicates Instadrive's value proposition to prospective students.

The project deliverables will include a detailed digital marketing plan outlining strategies for social media engagement, SEO improvements, and email marketing campaigns. Learners will also create a content calendar and design sample social media posts and email templates. Additionally, a report analyzing the expected impact of the proposed strategies on brand awareness and sales will be provided. This comprehensive package will serve as a blueprint for Instadrive to implement and measure the success of their digital marketing efforts.