Ammonite.com is seeking to enhance its online presence and expand its customer base by leveraging the power of social media and exploring new market opportunities. The project involves developing a creative and engaging video marketing campaign tailored for platforms such as Instagram, Facebook, and TikTok. This campaign should highlight the unique qualities of Ammonite.com's natural raw materials, capturing the attention of potential customers. Additionally, the project requires an analysis of potential new market segments that could benefit from these materials. The goal is to identify untapped markets and propose strategies to effectively reach and engage these audiences. This project will allow learners to apply their knowledge of marketing, consumer behavior, and digital media strategies in a real-world context.

The project deliverables include a comprehensive video marketing campaign plan, complete with storyboards and a proposed schedule for social media releases. Additionally, a detailed report identifying new market segments, including demographic and psychographic profiles, should be provided. The report should also include strategic recommendations for targeting these segments effectively. These deliverables will demonstrate the learners' ability to integrate marketing theory with practical application.