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Retire Ready Incorporated
Chicago, Illinois, United States
RC
Marketing Intern
Preferred learners
  • United States
  • Academic experience or paid work
Categories
Finance Digital marketing Marketing strategy Social media marketing
Skills
target market financial planning digital marketing marketing financial literacy marketing strategies financial services social media search engine optimization
Project scope
What is the main goal for this project?

Our company provides financial planning and financial literacy services to individuals and small business owners. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, digital products and services.
  • Reviewing marketing content in the form of posts and emails etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our YouTube, Instagram, LinkedIn and Facebook platforms and keeping them up-to-date.

Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
How will you support learners in completing the project?

Students will connect directly with us for mentorship weekly throughout the project. We will be available via Zoom to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.
  • Students will have access to technology needed to complete the social media tasks, such as Adobe Premier, Descript, Asana, social media planner.

A $500 stipend will be provided at the end of the internship.

About the company

At Retire Ready Inc. we help people become the Chief Executive Officers of their financial lives through our financial readiness courses or personal financial planning/coaching. We won’t tell you to stop buying lattes or stop enjoying life, that’s just not realistic. But we will be honest and help you better understand your spending habits so that you can make informed decisions for yourself and your family.