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Competitive Analysis

Open Opened on July 16, 2025
Company
Kamamak Consulting
Kamamak Consulting
Flin Flon, Manitoba, Canada
Contact
Marian Paul
Marian Paul
Owner
(3)
4
Project
Academic experience
20 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Marketing strategy
Skills
competitive analysis target audience marketing
Details

Our company has been serving thousands of customers for decades. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.

We would like to collaborate with students to conduct a competitive analysis of our business.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company, products, and target market.
  • Identifying current and potential future competitors.
  • Creating a matrix identifying features that are similar and different between companies.
  • Summarizing our competitive advantages and disadvantages relative to the competition identified.

Bonus steps in the process would also include:

  • Recommending how our company can differentiate itself through products / services and messaging.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our company, products, and target market
  • Identification of competitors
  • Creation of a matrix with competitor features
  • Summarization of our company’s advantages and disadvantages

Bonus steps would include:

  • Recommending ways to differentiate our company from competitors

Final deliverables should include

  • A final report.
Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://kamamakconsulting.ca
Flin Flon, Manitoba, Canada
2 - 10 employees
Government, Education, Consumer goods & services, Individual & family services, Events services
Representation
Indigenous-Owned Women-Owned Disabled-Owned Small Business Rural-Based
+ 1

At Kamamak Consulting, we provide informative workshops for individuals and organizations. Our workshops include Parenting in Both Worlds, Understanding Trauma, Self-Esteem, and Blanket Exercises. We aim to educate people about Canada's historyand taking a portion of thefees to, offer free indigenous parents regain custody of their children from the foster system, and aid in healing from Intergenerational Trauma. Additionally, we support Indigenous parents by providing them with valuable tools to return their children to their communities or homes.
We are helping to resolve some of the 94 calls to action.