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Magnify Access
Toronto, Ontario, Canada
Magnify Access
Co-Founder
(39)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Marketing strategy
Skills
marketing strategies marketing materials marketing market research sales research
Project scope
What is the main goal for this project?

We are looking for a creative Marketing Project Lead to explore and expand on the work of our team and who can utilize their skills to identify target customers and demand for our services and products at Magnify Access.

You will be responsible for leading a group of University Interns with marketing for our company. You will utilize social media, design, and copy, to attract clients. In addition, you will be assisting with the creation of marketing materials, including email campaigns, social media posts, and blog content. You will also analyze and report on the performance of marketing campaigns and provide recommendations for improvement.

If you are looking to expand your marketing portfolio, we want to hear from you! Along with your resume, please submit a portfolio of previous work and/or provide links to showcase your best work on why you’d be perfect for this role.

What tasks will learners need to complete to achieve the project goal?

The Project Lead will conduct market research to identify target customers and assess demand for Magnify Access products and services. The market research will include the following:

  • Utilize social media to aid in this verification and validation
  • Identify and implement keyword phrases to test ideas, assumptions, and pain points related to Magnify Access products and services
  • Use this research to leverage an impact on our products or services, our marketing materials, and our overall business model
  • completion of a marketing playbook as a deliverable at the end of the internship.


This internship should result in developing a marketing strategy for products and services offered by our company, the redevelopment of content on our website, and the development of a sales/marketing playbook.

How will you support learners in completing the project?
  • Provision of the necessary resources, tools, and guidance to successfully execute their project.
  • Access to relevant data, software, and training, as well as regular check-ins and feedback to ensure that the project is on track and meeting its objectives.
  • Mentorship and networking opportunities to help the intern develop their skills and build their professional network.
Supported causes
Decent work and economic growth
About the company

Magnify Access develops solutions to increase accessibility for people with disabilities and has worked with multiple public and private organizations to address their accessibility needs.