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Ethox Energy
Calgary, Alberta, Canada
MO
CEO
Preferred learners
  • Canada
  • Academic experience
Categories
Business strategy Market research Competitive analysis
Skills
business development marketing research business presentations
Project scope
What is the main goal for this project?

Our company developing technology a a solution to decarbonize energy sector. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.

We would like to collaborate with students to conduct market research.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s values, products and services.
  • Researching our target market and market potential.
  • Researching the industry and competitive landscape.
  • Building business case for each market.
  • Costumer interview with the company of interest

Bonus steps in the process would also include:

  • Recommending strategies to differentiate ourselves from our competition.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our company’s products and services
  • Understanding of business development and market analysis
  • Understanding of our industry and competitors
  • Recommendation of strategies to improve our company’s services

Bonus steps would include:

  • Identifying market size and strategic entry

Final deliverables should include

  • A final report.
  • A presentation.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current understanding of the market
  • Input on choices, problems or anything else the students might encounter.
About the company

At Ethox Energy, we're dedicated to revolutionizing the energy industry through the development of breakthrough technology for the production of low carbon intensity Dimethyl Ether (DME). We are a Calgary-based technology company with the goal of becoming the premier provider of low-carbon DME for various applications, including propane blending, diesel fuel blending, H2 carrier, and solvents for heavy oil extraction.