Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The Squamish Chamber uses digital marketing to drive awareness, event attendance and engagement with our members. We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Creating marketing content in the form of posts, emails, brochures, etc.
- Developing a content calendar and creating assets
- Deploying the content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials
- Annual Content Calendar
- Asset templates
- What is the main goal for this project?
-
The Squamish Chamber uses digital marketing to drive awareness, event attendance and engagement with our members. We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Creating marketing content in the form of posts, emails, brochures, etc.
- Developing a content calendar and creating assets
- Deploying the content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials
- Annual Content Calendar
- Asset templates
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers and guidance to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
Students will be supported with a clear outline of expectations and tasks, followed up with weekly check ins with the Executive Director.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Business marketing and brand awareness
- Social Media marketing and content creation
- Tips and tools to maximize engagement
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://www.squamishchamber.com/
- 2 - 10 employees
- Business services, Education, Events services, Government, Non-profit, philanthropic & civil society
The Squamish Chamber of Commerce is the voice of business in the community. The Chamber is dedicated to enhancing the quality of life in the community by actively supporting business, economic growth and economic diversification. The Squamish Chamber delivers exceptional membership value by taking a leadership role in advocating for the interest of Squamish businesses, by providing benefical member services and programs.