As an Instagram/TikTok Content Creator, your primary responsibility is to conceptualize, create, and deliver engaging and creative content for the designated social media platforms. You will play a crucial role in enhancing the online presence of the company/brand and driving audience engagement.

By the end of the project, the student will upload a minimum of 6 complete IG Reel / TikTok videos they have created throughout their internship.

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Please submit a resume and work portfolio/samples of past work with your application.

Content Planning and Strategy:

• Develop and execute a content strategy aligned with the brand's goals and target audience.
• Research and stay updated on current trends, challenges, and features on Instagram and TikTok.
• Collaborate with the marketing team to ensure content aligns with broader campaigns.

Content Creation:

• Produce high-quality, visually appealing, and engaging content for Instagram Reels and TikTok.
• Utilize various creative formats, such as short videos, images, and interactive elements, to captivate the audience.
• Incorporate storytelling techniques to convey brand messages effectively.

Audience Engagement:

• Respond to comments, direct messages, and engage with the audience on Instagram and TikTok.
• Foster a sense of community by encouraging user participation through challenges, polls, and collaborations.
• Monitor analytics to understand audience behavior and adjust content strategy accordingly.

Brand Consistency:

• Ensure consistency in branding, messaging, and tone across all content.
• Adhere to brand guidelines and work closely with the marketing team to maintain a cohesive brand identity.

Platform Optimization:

• Stay informed about platform algorithms and best practices for content visibility.
• Optimize content for discoverability through the use of relevant hashtags, captions, and descriptions.

Content Calendar Management:

• Develop and maintain a content calendar outlining the publishing schedule and content themes.
• Coordinate with other team members to align content creation with broader marketing initiatives.

Monitoring Trends and Competitor Activity:

• Keep track of industry trends and competitor activities on Instagram and TikTok.
• Provide insights and recommendations based on competitor analysis.

Analytics and Reporting:

• Regularly analyze performance metrics, including reach, engagement, and follower growth.
• Prepare reports summarizing the effectiveness of content and suggest improvements.

Adaptability:

• Stay flexible and adapt content strategy based on platform updates, algorithm changes, or shifts in audience behavior.