Preferred learners
- United States
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a marketing plan to outreach national companies that could be interested in supporting profession-based learning with schools. This will involve several different steps for the students, including:
- Researching national companies that have a history of supporting education initiatives.
- Analyzing the specific needs and interests of these companies in relation to profession-based learning with schools.
- Developing a comprehensive marketing plan that outlines the benefits of supporting profession-based learning and how it aligns with the companies' goals.
- Creating outreach materials such as presentations, brochures, and digital content to engage with the targeted companies.
- Identifying key contacts within the companies and establishing a communication strategy to present the marketing plan.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Research report on national companies that support education initiatives and their specific interests.
- Comprehensive marketing plan outlining the benefits of supporting profession-based learning and how it aligns with the companies' goals.
- Outreach materials such as presentations, brochures, and digital content for engaging with targeted companies.
- Communication strategy and key contacts established within the targeted companies.
Final deliverables:
- A final report including the research findings, marketing plan, outreach materials, and communication strategy.
- A presentation explaining the marketing plan and outreach strategy to the CAPS Network team.
- What is the main goal for this project?
-
The main goal for the project is to create a marketing plan to outreach national companies that could be interested in supporting profession-based learning with schools. This will involve several different steps for the students, including:
- Researching national companies that have a history of supporting education initiatives.
- Analyzing the specific needs and interests of these companies in relation to profession-based learning with schools.
- Developing a comprehensive marketing plan that outlines the benefits of supporting profession-based learning and how it aligns with the companies' goals.
- Creating outreach materials such as presentations, brochures, and digital content to engage with the targeted companies.
- Identifying key contacts within the companies and establishing a communication strategy to present the marketing plan.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Research report on national companies that support education initiatives and their specific interests.
- Comprehensive marketing plan outlining the benefits of supporting profession-based learning and how it aligns with the companies' goals.
- Outreach materials such as presentations, brochures, and digital content for engaging with targeted companies.
- Communication strategy and key contacts established within the targeted companies.
Final deliverables:
- A final report including the research findings, marketing plan, outreach materials, and communication strategy.
- A presentation explaining the marketing plan and outreach strategy to the CAPS Network team.
- How will you support learners in completing the project?
-
We provide staff time and on going support to the learner. Plus access to current contact information for existing business partners that may be national companies.
Supported causes
About the company
- https://www.yourcapsnetwork.org
- 2 - 10 employees
- Education, Non-profit, philanthropic & civil society
The CAPS Network, short for the Center for Advanced Professional Studies, is a national non-profit organization that connects high school students with real-world, professional experiences in high-demand career fields. The CAPS Network has over 100 affiliate programs in 22 states and four countries, with nearly 15,000 students connected to a CAPS experience. Durable skills development is embedded in the core values of the organization.