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SEO and Social Media - Strategy and Implementation

Open

J. Tartaglio, CPA

Vancouver, British Columbia, Canada

Joanne Tartaglio

Chartered Professional Accountant

Preferred learners

Anywhere
Academic experience

Skills

marketing social media strategy social media search engine optimization research advertisement

Project scope

What is the main goal for this project?: We have developed a new website for a new service, and are looking to drive traffic to our pages. We hope to create:

Optimal SEO
A system for our ads and social media posts
Content for these ads and posts, and publish them

We would like to monitor the results and create a plan for any changes.
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should complete the following list of activities:
Research SEO requirements for us to rank on the first page of Google
Compile a list of the most relevant SEO keywords that our target client searches for
Plan a system to drive traffic to our website and social media pages
Put together a content calendar for ads and social media posts
Create and upload engaging ads and social media posts using the most efficient SEO keywords
Evaluate the effectiveness of the above activities, and provide suggestions for optimization.

Final deliverables should include
A report containing an SEO plan, the most relevant SEO keywords, a proposed marketing system, and a content calendar
Design, creation and copy for several ads and social media posts to be uploaded as per the content calendar
After some time has passed, a report containing suggestions for revisions.
What is the main goal for this project?: We have developed a new website for a new service, and are looking to drive traffic to our pages. We hope to create:

Optimal SEO
A system for our ads and social media posts
Content for these ads and posts, and publish them

We would like to monitor the results and create a plan for any changes.
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should complete the following list of activities:
Research SEO requirements for us to rank on the first page of Google
Compile a list of the most relevant SEO keywords that our target client searches for
Plan a system to drive traffic to our website and social media pages
Put together a content calendar for ads and social media posts
Create and upload engaging ads and social media posts using the most efficient SEO keywords
Evaluate the effectiveness of the above activities, and provide suggestions for optimization.

Final deliverables should include
A report containing an SEO plan, the most relevant SEO keywords, a proposed marketing system, and a content calendar
Design, creation and copy for several ads and social media posts to be uploaded as per the content calendar
After some time has passed, a report containing suggestions for revisions.
How will you support learners in completing the project?: Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to any questions such as input on choices, problems, or anything else the students might encounter.

About the company

https://www.jtartagliocpa.com
0 - 1 employees
Business & management, Business services

We are a Chartered Professional Accounting firm, looking to diversify our service offerings through a brand-new venture.