Our company has developed an innovative plug in for Shopify stores that will help to increase conversion rate and sales.

We would like to work with students to design a new social media marketing campaign for our new product, DBargain.

This will involve several different steps for the students, including:

• Familiarizing themselves with our Shopify app, social media campaign goals and target market.
• Planning types of campaign content to create for each channel.
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.
• Finally, implement the social media campaign to assist in generating sales

Bonus steps in the process would also include:

• Recommending social media management tools to schedule our content.

Successful team members have the opportunity to be considered for future marketing and sales openings at Digital Bargain Inc.

By the end of the project, students should demonstrate:

• Understanding of our Shopify app and marketing goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign
• A successful implementation of their social media campaign to assist in generating sales

Final deliverables should include:

• A final report with a social media content calendar
• A report on market analysis and social media campaign results via a 10 minute sales presentation